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Power Wagon train: Exploring the Mojave Road

If you're in Vegas with free time and keys to a Power Wagon, taking an interstate home seems pointless when there's a 135-mile desert trail an hour away, an ideal opportunity to live with – and in – this off-roading Ram pickup for three days. So with friends schlepping camping gear to a rendezvous, this test/history lesson was on. The Road The Mojave Road most closely echoes the path 19 th century westbound settlers and eastbound government supply teams followed between the Colorado River near the AZ/CA/NV junction and Barstow en route to Los Angeles. This 35 th parallel route based on Indian trails has also been called the Old Spanish Trail, Old Government Road (how it appears on many navigation system maps), and the Mohave Road. It was preferred for having more temperate weather and reliable water than routes further south. Desert travel particularly was all about water at regular intervals. Much of the Mojave Road is under National Park Service purview in the 1.6-million-acre Mojave National Preserve, encompassing a big chunk of southeastern California. Nestled between two interstates, there are paved access roads to north and south, so you needn't run the entire distance if only a few areas interest you. It is home to geologic formations from mountains to lava beds and tubes, Joshua trees, and after rains like this winter, beautiful wildflower blooms. You'll see old mines and rail lines, and hear the "singing" sand dunes at Kelso (which I'd categorize as more of a monk's chant). We saw birds of prey, wild burros, lizards, and rabbits, and heard or saw evidence of coyotes, cows, and roadrunners. All the while figuring a rattlesnake could be behind any bush. The plan was to enjoy the mesquite scents and make a few stops (the Rock House, Mojave Mailbox) but otherwise make a non-committal east-to-west camping trip of it. Do as much or little as you like, though the NPS does remind you the desert can be an inhospitable place. Cell service is hit-or-miss, and they specifically recommend against relying solely on automotive GPS navigation. Lower elevations average triple-digit highs four months of the year while upper elevations get snow; in February the temperature at our 2,800-foot campsite dropped to freezing while days were sunny and moderate. If the entire road is open, it's about 135 miles from the river to western end, but in February expect portions to be closed, potentially making it many miles longer.

2014 Ram Power Wagon is bigger and badder than ever [w/video]

"The 2014 Ram Power Wagon fills a need for those who travel into extreme terrain for rescue or recreation." - Reid Bigland
More, more, more. That's the philosophy behind the latest Ram Power Wagon. The extra-brawny, Ram 2500-based pickup is back for 2014, and naturally, it's even more extreme than its predecessor.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.