2014 Ram 3500 Laramie on 2040-cars

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Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2016 Ram Laramie Limited is a comfy way to haul stuff in Chicago

Some people want a rugged truck with no frills that can get seriously banged up and muddy. If that's the case for you, you're definitely going to want to avoid the 2016 Ram Laramie Limited debuting as the latest flagship trim on the 1500, 2500 and 3500 models at the Chicago Auto Show. This pickup is for the buyer who still wants to haul stuff around but get the work done while sitting in the lap of luxury. Bystanders as far as the next county are going to have zero problems knowing the oncoming or outgoing driver has the top-level Ram. In a somewhat similar style to the updated look from the Ram Rebel, the word "RAM" appears in billboard-sized chrome letters across the center of the grille of the Laramie Limited. In case folks somehow miss it, the air inlets on either side are practically arrows pointing right to the middle. The rear gets the same motif with an emblem measuring some 20-inches wide. If all of that isn't enough to grab attention, there's also tons of eye-grabbing chrome from end to end. This is not a vehicle meant to blend in. Inside, passengers are cosseted in acres of black Natura Plus leather with Graystone piping and Black Argento wood trim. For a bit of contrast from all the darkness, there are also metallic accents in a color called Liquid Graphite. LED lighting sheds soft illumination throughout the cabin. Take it all in, boys and girls, in the high-res image galleries above and below. Related Video: