2014 Ram 3500 Laramie on 2040-cars

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2013 Ram 1500 Black Express is midnight in the garden of good and evil

Building off of the solid base of its 1500 pickup, Ram has announced a dark horse in its stable, the Ram Black Express, which comes equipped with a bevy of features to distinguish it from the regular Express model. (Just don't call it a black sheep.)
The Black Express sets itself apart visually from other 1500s with black 20-inch aluminum wheels, black bumpers, a black grille and front fascia with fog lamps, black Ram's head badges front and rear but no side badges for a clean, shaved look. The premium bi-function halogen projector headlamps with LED running lights, which aren't even an option on the regular Express, come standard on the Black edition.
The 5.7-liter Hemi V8 is unchanged, making 395 horsepower and 410 pound-feet of torque. Paired with the standard eight-speed automatic transmission, the truck can tow 6,500 pounds. It's on sale starting this month, and the base Black Express can be had for $26,955, just $1,105 more than the base Express 4X2 regular cab. Feel free to peruse the press release below and check out the image gallery below.

Discerning Ram owners can now match their truck to their RV

Are you frustrated that the two-tone paint on your new pickup truck doesn't match the RV that it's hauling? We have good news for you. Today, at the Dallas Auto Show, Ram unveiled a new color for the 2017 Laramie Longhorn: the imaginatively named RV Match Brown. In Ram's words, the "Luxurious two-tone premium model displays distinctive design cues" and is "designed to match or complement RV trailer graphics." The new color replaces White Gold in the two-tone lineup and is only available on the Laramie Longhorn trim. In addition to running the bottom length of the truck, the RC Match Brown paint covers the side steps and the spokes on the 20-inch aluminum wheels. All 1500 Laramie Longhorns come with 20-inch wheels, while the 2500 and single-wheel 3500 models come with 18s as standard and offer optional 20s. The color wasn't designed to replicate one specific color, just that general shade of brown that seems to be ubiquitous in the RV industry. The RV Match Brown is available with nine exterior colors. The Laramie Longhorn is the second highest trim level of the Ram 1500, slotting just below the Ram Limited. Features include items like laser-etched leather with complimenting walnut burl inserts. It's no Rolls Royce, but it's hard to find a more decked-out truck on the market. Related Video:

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.