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Ram Rebel TRX Concept | Autoblog Minute

The Ram Rebel TRX is a supercharged Ford Raptor fighter.

The Ram Macho Power Wagon concept is totally in your face with its cool rack system

The Ram brand isn't being very subtle with this year's SEMA concept. It's called the Macho Power Wagon, and it's painted in Macho Mango. Yeah, it's for dudes. We apologize if you start hearing a Village People song in the back of your head. This bigger, badder Ram is a throwback to the Macho Power Wagon of the late 1970s. Along those lines, it bears the retro, vertical Power Wagon graphics that line the C-pillar, and it also has vintage-style eight-spoke beadlock wheels inspired by its '70s namesake. Those wheels are shod in huge 37-inch tires, which fit thanks to a four-inch suspension lift, and custom, conceptual fender flares. View 20 Photos The truck is powered by the normal Power Wagon's 6.4-liter V8, rather than the crazy TRX concept's supercharged Hemi, and it has the stock front winch. This Ram also sports quite a few concept parts besides the wheels and fender flares. Starting at the front and moving rearward, the Macho Wagon gets custom bumpers with skid plates and tow hooks, a new hood with big heat extractors, an LED light bar, a roof rack, single-piece running-boards, and five-inch exhaust tips. There's one more custom piece in back. Immediately behind the C-pillar is a sport hoop, under which hides another hoop that can slide along tracks on the bed. These hoops together are called the Ramrack, and when the second hoop is moved back along the bed, it works together with the cab's roof rack to create a long utility rack. It's a thoroughly clever way of adding practicality without sacrificing appearances. We would love to see something like this reach production, since it could be very handy on quad cab pickups with short beds, allowing them to carry long objects without having to drop the tailgate to get them to fit. Because there's nothing macho about that. Related Video:

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.