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Ram to go on a Rampage with new small pickup?

When people look back at today's automotive industry, what do you think they'll remember us for? The emergence of hybrids? Ever more expensive and exotic supercars? The dawn of the self-driving car? All likely scenarios, but so is the blurring of lines between one bodystyle and another, giving rise to hardtop convertible coupes and crossovers of every shape and size. But one bodystyle the North American auto industry has stayed largely away from in the past couple of decades is a car nose and chassis with a pickup bed.
It's a bodystyle immortalized by the Chevrolet El Camino, but with few exceptions, we haven't seen too many of these automotive platypuses in recent years on our turf. Subaru tried with the Baja and the low-volume Honda Ridgeline soldiers along largely unchanged, but the genre's biggest adherents are still Down Under, where ute versions of the Holden Commodore and Ford Falcon live. With a few other examples scattered to the four corners of the earth, that's really about it. But if these spy shots are anything to go by, it looks like Fiat Chrysler Automobiles could be working to bring it back.
Spied undergoing testing in Michigan, what we appear to be looking at is a heavily disguised Fiat Strada being prepared - like the Fiat Ducato-based Ram ProMaster and the smaller Doblo-based ProMaster City - for Stateside duty as a Ram product. The Strada, for those unfamiliar, is a product of Fiat Automóveis in Brazil and is based on the Palio economy car. The nameplate has been around South America since 1996 and was originally designed by Giorgetto Giugiaro (long before Volkswagen monopolized his talents), and takes a more rugged approach in the form of the Strada Adventure.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Chrysler recalling hundreds of thousands of Jeep Grand Cherokee and Commander SUVs

The public might associated ignition switch recalls with General Motors - and with good cause - but that's not the only automaker calling its vehicles back in to fix that sort of issue.
Last month we reported that the National Highway Traffic Safety Administration was investigating an array of Chrysler Group vehicles for electrical-related safety issues. The administration and Chrysler subsequently issued a recall for 700,000 Dodge Journey crossovers, Dodge Grand Caravan minivans and Chrysler Town & Country minivans. But while the Jeeps that were also under investigation were not covered in that recall, they are being addressed in a separate one now.
Although Chrysler reports that it is only aware of a single accident stemming from this issue, it is "committing now to conduct a recall out of an abundance of caution." The recall affects the 2006-2007 Jeep Commander and 2005-2007 Jeep Grand Cherokee, of which it reports there are 792,300 on the road: 649,900 in the United States, 28,800 in Canada, 12,800 in Mexico and a further 100,800 outside of North America.