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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

The EPA has alleged that FCA installed undisclosed emissions software in about 100k Ram and Jeep diesel models [UPDATE]

Update: The text has been updated with official information from the EPA given in a press release and a conference call. Although an initial report from Reuters said the EPA will accuse Ram and Jeep of using emissions defeat devices today, that isn't quite the case. In a press release and a conference call, the EPA stated that the notice of violation sent to FCA is for the installation of eight undisclosed auxiliary emissions control devices on 2014 to 2016 Jeep Grand Cherokee and Ram 1500 models with the 3.0-liter turbodiesel V6. The violation applies to about 104,000 vehicles in total. The agency also explained that auxiliary emissions controls on vehicles are not necessarily illegal, but installing them without disclosing them to the EPA when having the vehicle certified is. Though this initial notice of violation is for installing undisclosed software, the EPA may soon also classify these emissions devices as defeat devices, as it did with the software Volkswagen used. Depending on the outcome of the investigation, there could be fines of up nearly $45,000 per vehicle involved in the notice of violation. The agency revealed that the software alters how the emissions system performs in certain situations. In controlled testing, the vehicles are compliant, but in conditions such as high speed operation, the EPA found the vehicles would produce much higher levels of NOx emissions. The EPA is continuing to investigate, and is waiting for FCA to explain why these emissions control devices are not cheating or defeat devices. In an official statement, FCA stated it is looking forward to explaining that the software does not constitute a defeat device, and has also proposed software updates to achieve compliance. During the conference call, EPA representatives also noted that the vehicles are still safe and legal to be driven, and that owners do not need to take any action yet regarding their cars. It should be noted there is no stop-sale on current models at this time. Additionally, 2017 versions of the 3.0-liter diesel FCA vehicles have not been emissions certified yet. Related Video: News Source: Reuters, Environmental Protection Agency Government/Legal RAM

Color match your 2018 Ram to your tractor with new Harvest Edition

Though pickup trucks have become increasingly civilized and more common in cityscapes, they're still indispensable equipment as work vehicles, especially on farms. Recognizing this, Ram created a truck package aimed specifically at the agricultural sector called the Harvest Edition. The package features a variety of equipment as standard, like mud flaps, side steps, a rear bumper step, skid plates, rubber floor mats, a spray-in bedliner, 4G WiFi, navigation, and access to weather via Sirius radio. Rams with four-wheel drive also get tow hooks, and 1500 models receive a one-inch suspension lift. Ram 2500 and 3500 retain their normal ride heights. The Harvest Edition includes visual enhancements, most notably the addition of Case IH red and New Holland blue paint colors. But if you prefer John Deere, you won't find its signature green – instead you'll have to settle for white, black, or silver. The Harvest Edition features loads of shiny trim. The mesh grille is chrome, the mirrors and door handles are chrome, the bumpers are chrome. The wheels are chrome on 1500s, and simply polished on heavy duty models. The only visual changes that doesn't involve shiny metal are the body-color fender flares. The package is available on all four-door Ram trucks from 1500 to 3500. It's also available with two- or four-wheel drive and every engine option from V6 to Cummins diesel. The 1500 model starts at $41,305, and the 2500 starts at $47,630. The package becomes available in the third quarter, so farmers and even wannabe farmers should be able to pick one up very soon. Related Video: