2011 Ram 3500 Laramie 4x4 Manual Diesel on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Chrysler thinking of taking on Ford SVT Raptor?

An argument could be made that Chrysler already offers a competitor to the much-loved Ford Raptor in the form of the Ram Runner pickup. The difference, though, is that Ford builds the Raptor right on the production line, whereas Ram requires the buyer to have modifications made at one of its dealerships after the initial purchase is made.
That distinction may soon be a thing of the past, according to a report from Wards Auto. "If we could see that the volume was significant enough that it makes sense to do it, we'll do it," says Pat Dougherty, vice president of Mopar parts, sales and field operations. "But if we don't, then we'll continue to do it the way we do it."
Additionally, Chrysler would reportedly like to put more emphasis on the fuel efficiency of its off-road-ready lineup, which is spearheaded by the Jeep Wrangler. Says Dougherty, "For a lot of the people who go off-roading (but) actually drive their vehicle as a daily driver, they want to make sure they're getting fuel efficiency while they're driving to work."

270,000 Ram pickups in ‘salt belt’ recalled to fix sagging fuel tanks

Drive a Ram 1500? Maybe it's time to give your fuel tanks a look. FCA is issuing a voluntary recall of over 270,000 Ram 1500 pickups to prevent their fuel tanks from sagging. A corrosion-related problem, the issue can be identified either visually by looking at the undercarriage, or by listening to any scraping noises, as the brackets for the fuel tanks straps corrode and can cause the tanks to hang low. FCA says in its statement that the recall is limited to 270,254 model year 2009-2012 Ram 1500 pickups that have been registered in states belonging to what is called the "salt belt," that is, the District of Columbia and the following states: Connecticut, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Montana, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Wisconsin and West Virginia. Some 27,000 trucks will also be recalled in Canada, a thousand in Mexico and some 5,300 others. The tanks themselves are made of high-density polyethylene, and as such do not rust out: The problem is related to their fixings. The tanks won't be detached, as if a bracket fails, the remaining structural components will still hold the tanks. FCA also says no related incidents or injuries have been reported, nor have there been any fires — but the brackets are definitely worth getting fixed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.