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Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

Superman-themed Ram Power Wagon hits the block for charity

If you were tired of seeing Batman get all the cool cars while your favorite superhero was left to his own considerable devices, you may have been intrigued when Chrysler unveiled a special Ram Power Wagon last summer. Tied in to the premier of Man of Steel, the unique truck packed a blueish-grey vinyl wrap (textured like Superman's outfit), gloss-black accents, anodized red trim, 17-inch alloys and an interior decked out with Superman logos.
It was a nice tribute to the superest of superheros, but Ram only made the one, and it wasn't offered for sale. That is, at least, until now. With the movie's debut now long behind us, the one-off Power Wagon is being auctioned off to benefit LA Family Housing, a charity dedicated to helping disadvantaged families in Southern California.
Citing our favorite car site, the online auction page places the donated vehicle's value at $112,674, but bidding as we go to press currently stands at $47,500 with three days remaining. Head on over to Charity Buzz to help out a worthwhile cause and give yourself the chance to get your hands on a one-of-a-kind vehicle and piece of cinematic history.

Mopar Muscle is Monster Jam's first OEM monster truck in over a decade

New monster trucks seem to join the Monster Jam circuit every year, but it's not often that one gets the official blessing of an automaker. That's about to change, however, as Chrysler's truck division has teamed up once again with Hall Brothers Racing - which already fields the championship-winning Raminator and Rammunition trucks - to field the series' first new Original Equipment Manufacturer monster truck in over a decade.
Dubbed Mopar Muscle, the new Ram monster truck will debut at the Monster Jam in Detroit on Saturday at Ford Field, at the first of six such events in which Mike Miller (who, incidentally, named his son Hemi) will drive the truck throughout the year.
Here's what you need to know: Based on a 2014 Ram HD pickup (or at least made to look like one), Mopar Muscle stands 10 feet tall and weighs over 10,000 pounds, and it's powered by the legendary Gen II 426 Hemi that celebrates its 50th anniversary this year. But instead of leaving the massive 7.0-liter engine as is, Hall Brothers Racing enlarged it to 565 cubic inches - a mind-boggling 9.3 liters - and supercharged it to 2,000 horsepower. That's a whole lot of muscle no matter what it's packed into. Check it out in our high-res image gallery above. You can also check out the full schedule of events in the press release below to see if the truck is coming to your area this year.