Huge Lift And Tires Almost New Low Miles on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2015 Ram 1500 Rebel drops the crosshairs, muscles in with new snout

Emboldened by record sale and increasing market share, Ram continues to spin off derivatives of its fullsize pickup. Bowing at today's Detroit Auto Show, the 10th model based on Ram's 1500 series is the new-for-2015 Rebel, and it's designed to capture the affections of that exceedingly popular marketer's bogey, the "active lifestyle enthusiast." Ram officials figure they've already got the hunt/fish/camp crowd all sewn up with the 1500 Outdoorsman, so the Rebel's imposing snout strikes out in a different direction in search of extreme-sports types – namely customers with dirt bikes, side-by-sides, jet-skis and other powersports toys. If that has you envisioning the Rebel as a rival to the Ford F-150 SVT Raptor, think again – "It's not an extreme, desert-racer off-road type product," says Ram boss Bob Hegbloom. If you're seeking an analog from another automaker, look to the Toyota Tundra TRD Pro and we think you'll be in the ballpark. The Rebel's most distinctive styling element has to be its radical new grain-finish grille, which does away with Ram's longstanding crosshair motif in favor of an interlocking design that intentionally won't be for everyone. There are lighting changes, too, with black-bucket headlamps featuring LED accents and matching LED foglights. A non-functional twin-snorkel sport hood, tonneau cover with stamped logo, blacked-out taillamps and unique badges are other model telltales. The Rebel (where have we heard that name before?) makes good use of Ram's air suspension system as an easy way to raise the ride height by an inch, which in turn affords inch-longer suspension travel and lends the truck a more formidable stance while helping clear the 33-inch (LT285/70R17E) Toyo Open Country A/T tires. Flares swiped from the 2500 Power Wagon keep the wider rubber mounted on Rebel-exclusive 17-inch wheels nicely – and legally – tucked in. Further off-road-minded modifications include a close-cropped steel front bumper that offers an improved arrival angle as well as 360-degree tow hooks and replaceable center skid plate. Out back, dual exhausts tuck up into the bumper and out of harm's way, but you might be too busy staring at the billboard-sized RAM tailgate lettering to notice. Ram officials assure us the Rebel's suspension has been recalibrated to cope with the higher ride height and better off-road ability (mostly through the inclusion of Bilstein monotube shocks, a softer rear anti-roll bar and reworked jounce bumpers).

Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.