2019 Ram 2500 Laramie on 2040-cars

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Ram drops second of five 1500 Built to Serve Editions

In November, 2019, Ram launched a year-long campaign of releasing five special-edition 1500s (two colors each) to honor the five branches of the United States armed forces. Ram first showed off a 1500 in Gator green, and the most recent examples are seen in Patriot Blue and Ceramic Gray. Each model has several special-edition features, such as a plethora of American flags, and each color is limited to 500-1,000 examples. Ram's Built to Serve model program launched last year around Veteran's Day and continues this week with Flag Day, June 14, 2020, as the peg. Ram doesn't specify which color set goes with which military branch, but it's fairly easy to connect the dots. The first launch, which included Gator (1,000 units) and Diamond Black (1,000 units) is likely a nod to the army. This launch, which includes Patriot Blue (1,000 units) and Ceramic Gray (1,000 units), is almost certainly a nod to the navy.  The next three sets will release in the future. Anvil (1,000 units) and Billet Silver (1,000 units) might be for the U.S. Air Force, while Tank (1,000 units) and Flame Red (1,000 units) could honor the Marines. The most limited release will feature Spitfire (500 units) and Bright White (500 units) paint schemes, and likely links to the coast guard. The exterior of every Built to Serve truck wears an American flag and "Built to Serve" decal on each rear quarter panel. They also have 20-inch Technical Gray aluminum wheels, body-color wheel arches, a black grille, black grille surround, black bumpers, black-bezel lighting, black badging, black side steps, and black dual four-inch exhaust tips.  Available on all body styles and powertrains, the Built to Serve Package is a $2,795 option. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The interior of each Built to Serve 1500 has been dressed to fit each branch, as well. The first round had Light Frost contrast stitching, this round features Light Ambassador Blue stitching, the next will feature Light Diesel Gray, then Core Green, then Orange. Built to Serve embroidered Velcro panels are found on each front seat, and buyers can add their own patches on a separate Velcro panel on the inside shoulder of the front seats. The back of each front seat has Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing.

Trucks with the best gas mileage for 2024

There's no denying that pickup trucks are an integral part of our culture. They've been instrumental in building our infrastructure and giving the public access to remote locations and myriad recreation activities. Trucks aren't known for being particularly fuel efficient though, with boxy silhouettes and considerable weight negatively affecting their gas mileage ratings. The times are changing and not only are trucks getting more economical, but there are also several new smaller alternatives. An efficient tuck doesn't have to by tiny, though. Some of the trucks with the best gas mileage look classically bulky. What is the most fuel-efficient truck? So what's the most fuel-efficient pickup truck on sale in the U.S? It depends on which class of trucks you're looking at. For this list, we're focusing only on internal-combustion trucks. The small crop of all-electric trucks are certainly worth considering, but it's not so easy comparing EVs to ICE trucks here. In most cases, these trucks are the two-wheel-drive versions since they return the best mileage, but there are a few four- or all-wheel-drive models that we call out.  Not surprisingly, the revival of the compact pickup has altered the truck landscape. In many cases, these petite trucks may be just the right size for many shoppers. That's great because most owners would rather not lug around a ton of weight that they don't necessarily need. The simplest answer to the question posed above is the Ford Maverick Hybrid. It tops this list of fuel-efficient truckswith an impressive 37-mpg EPA estimate for combined city and highway miles. With only 191 horsepower and a continuously variable transmission, it's not as capable off-road or for towing as other trucks, but if you just need something to haul stuff around, you really can't do any better. Its 4.5-foot bed has a slight advantage over its only rival, the Hyundai Santa Cruz, which has a 4-foot bed and an estimate of 23 mpg. So now we know what truck uses the least amount of gas. 2024 Ford Maverick 2.5-liter hybrid powertrain 37 mpg combined (EPA estimate) What is the most fuel-efficient midsize truck? While not as popular as their full-size siblings, midsize strike a good balance of utility and drivability. They’re easier to navigate in a crowded parking lot, and fit down more trails earning a set of Arizona pinstripes.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.