2018 Ram 2500 Laramie on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Stellantis reports surprising 2020 results, is 'off to a flying start'

MILAN — Low global car inventories and cost cuts should boost Stellantis's profit margins this year, though a shortage of semiconductors and investments in electric vehicles could weigh on results, the newly-formed automaker said on Wednesday. The forecast came as Stellantis, created by the January merger of Peugeot-maker PSA and Fiat Chrysler (FCA), reported better-than-expected results for 2020 that sent its shares up around 3% in morning trading. "Stellantis gets off to a flying start and is fully focused on achieving the full promised synergies (from the merger)," Chief Executive Carlos Tavares said in a statement. Stellantis is the world's fourth largest carmaker, with 14 brands including Fiat, Peugeot, Opel, Jeep, Ram and Maserati. It said 2021 results should be helped by three new high-margin Jeep vehicles in North America and a strong pricing environment there. The U.S. market has driven profits for years at FCA and starts off as the strongest part of Stellantis. The group's guidance assumes no more significant lockdowns caused by the global COVID-19 pandemic, which shuttered auto plants around the world last spring. Stellantis should also get a lift as its starts to implement a plan aimed at delivering over 5 billion euros a year in savings, without closing any plants. Tavares has also pledged not to cut jobs. But a pandemic-related global shortage of semiconductors, used for everything from maximizing engine fuel economy to driver-assistance features, could hurt business. Auto industry executives have said the shortage should ease by the second half of 2021. Stellantis said its "electrification offensive" could also weigh on results this year. Automakers are racing to develop electric vehicles to meet tighter CO2 emissions targets in Europe and this week Volvo joined a growing number of carmakers aiming for a fully-electric line-up by 2030. Stellantis plans to have fully-electric or hybrid versions of all of its vehicles available in Europe by 2025, broadly in line with plans at top rivals such as Volkswagen and Renault-Nissan, although Stellantis has further to go to meet that goal. The carmaker is targeting an adjusted operating profit margin of 5.5%-7.5% this year. That compares with a 5.3% aggregated margin last year: 4.3% at FCA and 7.1% at PSA excluding a controlling stake in parts maker Faurecia, which is set to be spun-off from Stellantis shortly.

A beginner's guide to plowing snow with a heavy-duty truck

I live in a desert, so the only things getting plowed around here are mud flows and brewer neighbors. But I enjoy machinery and haven't plowed any snow since a "loaded" truck meant one with A/C and a CD player, so I jumped at the chance for a plow primer in a Ram HD on a Canadian airfield. Running a plow is like welding – the basics come quickly but experience pays dividends. The first thing to deal with is a frequently changing horizon because, stout as they are, even three-quarter-ton heavy-duty trucks will move up and down in front considerably with a 600-to-800-pound plow hanging off, and fast plow hydraulics rival some low-riders for bounce effect. Getting going is easy unless you forgot blocks and the plow froze to the ground, rookie. If you have to drive to your plowing assignment, blade height needs some experimentation to find the best cooling airflow; if you think sub-freezing temperatures negate that concern, remember you've installed what amounts to a 20-square-foot air brake up front that the truck has to overcome, and blowing snow could block some cooling air passages. Whether it's a "straight" blade or V design, always have it tilted to the right lest you catch a hidden post, solid mailbox, or edge of a snow bank. Most plow operators I spoke to rarely exceed 45 mph in transit because of cooling, front suspension travel, and common sense, and you should go even slower if you don't have some ballast like chains, extra fuel tanks, or a salt spreader to balance the load on the back. With trucks' relatively slow steering and all that weight up high, oversteer is best avoided. With a little clean space to get a run, stick it in Drive to gather momentum and lower the plow simultaneously to float, where the weight of the plow rests on and lets it run along the surface. Momentum is good until you hit something you didn't know about, at which point the plow's breakaway systems limit damage but your truck could still hit something big; caution never hurts. Start out at 10 to 15 mph, depending on consistency and depth, making a clean wave off one side. If you have to push it straight, as you slow coincidentally raise the blade at the bottom of the pile to shove it up higher. Carry too much speed here and you'll stop with an unceremonious thud. Common mistakes cited among a few experts were people pushing banks of snow rather than plowing it, and rushing the shift between Drive and Reverse, throttling up before the shift is completed.