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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Here's what Ram may name its electric pickup

Ram's answer to the Ford F-150 Lightning and the Chevrolet Silverado EV is due out in 2024. Official details about the electric pickup are few and far between, but a recent trademark filing might have revealed the nameplate that the model will wear when it lands in showrooms. Parent company Stellantis asked the United States Patent and Trademark Office (USPTO) to trademark the name "Ram Revolution" in January 2022. Discovered by CarBuzz, the filing applies to "motor vehicles, namely, passenger trucks" so it's not for a toy or an event. The filing has fueled speculation that Revolution will be the name given to the 1500's electric sidekick. It's a move that would make sense; Ram pledged to redefine the segment, so the pickup will be more of a revolution than an evolution, and the word "revolution" has "EV" in it. Unlike rival Ford, Ram doesn't have an EV-friendly nameplate in its attic that's waiting to be dusted off. Dodge's trucks were lumped under the D-Series umbrella for decades, and its limited-edition models wore names like The Dude, Warlock, and Macho Power Wagon. We suppose that the Li'l Red Express could become the Li'l Green Express, but that territory is arguably best left unexplored. And, following Chevrolet's lead by tacking "EV" after the "1500" nameplate is seemingly not creative enough for the company's marketing department. As always, a trademark filing is not a guarantee that a nameplate will see the light that awaits at the end of a production line. If it was, Volkswagen would sell the Amarok in the United States and the Falcon would again be part of the Ford lineup. Ram hasn't commented on the trademark filing, and it hasn't revealed what it plans to call its first series-produced electric truck. More details should emerge in 2022.

Ram ProMaster enters 2022 with tech upgrades and a new transmission

Ram's full-size ProMaster van will enter the 2022 model year after receiving a round of much-needed tech updates. The changes include a more user-friendly infotainment system and a new transmission that improves gas mileage. Most of the major changes are found in the cabin, where the big van gains a seven-inch touchscreen that displays the Uconnect5 infotainment system. Ram states the software is five times faster than the last version of Uconnect. Buyers who want or need a bigger screen can pay extra for a 10-inch unit; both feature split-screen capability. The list of options also grows with the addition of a wireless charging pad, a 115-volt outlet below the USB ports, and a 7.0-inch full-color information screen in the instrument cluster (a 3.5-inch driver information screen comes standard). Switching to Uconnect5 is expected to make a significant difference. It features a customizable home screen, so users can move icons around like on a smartphone or a tablet, and it's compatible with the wireless versions of Android Auto and Apple CarPlay. Amazon's Alexa In-Vehicle Assistant is built-in as well, meaning motorists will be able to remotely start the engine, lock or unlock the doors, check the weather, or add items to their to-do list. If you find panel vans difficult to park, the ProMaster has you covered. It can be configured with a 360-degree surround-view camera and a digital rear-view mirror, among other electronic driving aids. Power still comes from a 3.6-liter Pentastar V6, which produces 280 horsepower and 260 pound-feet of torque, but it now shifts through a nine-speed automatic transmission; 2021 models shipped with a six-speed unit. Ram notes the three extra gears improve drivability and efficiency, though fuel economy figures haven't been released. Front-wheel-drive continues to come standard; it's an unusual configuration in a segment dominated by rear-wheel-drive. Properly equipped, the ProMaster can tow 6,910 pounds, according to Ram. Its payload checks in at 4,680 pounds. Electric power steering and a push-button electronic parking brake further improve drivability in urban environments. While there are no major visual changes, the 2022 range includes a Crew Van configuration designed for users who need to carry people and gear. It features a three-person rear bench seat, fixed side windows, and a partition. Ram dealers across the nation will begin receiving the 2022 ProMaster in the fourth quarter of 2021.