2014 Ram 2500 Slt on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Fiat Chrysler's next-generation Uconnect is faster, built on Android

If you're a regular reader of Autoblog, you know that for a long time we've liked Fiat Chrysler's Uconnect infotainment system for its bright, clear, responsive touchscreen interface. Now, according to the company, it will be better than ever with Uconnect 5, the latest iteration of the system. It has upgraded hardware and a revamped graphic user interface (the stuff on the screen). Looking at sample screens shown above, there are characteristics shared with the old system, such as the time, status and shortcuts at the top and the menu icons at the bottom. In the middle, the major change is the addition of home screens that can be customized with favorite menus and readouts that are always available. Each of these home screens can have up to four functions and you can have five pages to flip through. The graphics themselves feature more legible fonts and updated icons. Each car brand will get its own set of icons, colors and textures to help create unique experiences. And while each Fiat Chrysler product will be able to have Uconnect, including Alfa Romeo that has until now lacked Uconnect, each brand has the ability to make small tweaks including the screen orientation. The system will support displays in landscape, portrait or square, so different brands may choose different shapes. Powering Uconnect 5 is a processor Fiat Chrysler says is six times more powerful than what's in current systems. It features 6 gigabytes of RAM and 64 gigabytes of internal storage. The processor also supports screens as large as 12.3 inches with as many as 15 million pixels, or nearly twice that of a 4K resolution TV. The system can display information on up to four screens, too. Uconnect 5's firmware is built on Google's Android operating system, joining a few other automakers in using Android as a base for their infotainment systems. Uconnect 5 brings with it a number of new features. It brings full Alexa integration, so you can use it just like you do at home, provided you have a data plan for the car. Apple CarPlay and Android Auto continue to be standard, but now they can be used wirelessly. You can also now connect two phones via Bluetooth wirelessly so you can access content from both. Navigation gets real time information and updates from TomTom. Users can create five profiles with unique climate, radio and instrument settings, plus one for a valet.