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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Forza Horizon 3 car list keeps on truckin'

We've covered three weeks of car reveals for Forza Horizon 3, and this time we get a better look at the trucks, SUVs and other off-roaders you'll be able to use to explore Australia. This week's list kicks things off with two of the most legendary off-roaders in the world, the Toyota FJ40 Land Cruiser and the Meyers Manx. They have different purposes; the FJ40 is for tough trail work and the Manx is for some light-hearted beach fun. But no one could deny the cultural importance of either. And both should be a blast in Horizon 3. In addition to this pair of classics, players will have a chance to get behind the wheel of both a race version of the Ford F-150 Raptor and its closest rival, the Ram Runner. And when traditional vehicles start to get boring, why not take out a full-blown Baja racer such as the Penhall Cholla or the Rockstar energy drink version of the little Polaris RZR XP 1000 side-by-side? Forza Horizon 3 is shaping up to have one of the most diverse car lists in a racing game in a long time. There are still cars left to be revealed, so stay tuned for further installments and see this week's full list below. 1957 Chevrolet Bel Air 2002 Ferrari 575M Maranello 1992 Ford Escort RS Cosworth 2013 Ford Focus ST 1973 Ford Escort RS1600 1971 Ford Falcon XY GTHO Phase III 2014 Ford Fiesta ST 2017 Ford F-150 Raptor Race Truck 1954 Jaguar XK120 SE 2014 Jeep Grand Cherokee SRT 2012 Lamborghini Aventador LP700-4 1986 Lancia Delta S4 2009 Lexus IS F 1957 Maserati 300 S 1994 Mazda MX-5 Miata 1967 Mercedes-Benz 280 SL 2009 Mercedes-Benz SL 65 AMG Black Series 1971 Meyers Manx 2012 Mini John Cooper Works GP 1998 Nissan R390 1979 Opel Kadett C GT/E 2011 Penhall The Cholla 1971 Plymouth Cuda 426 Hemi 2015 Polaris RZR XP 1000 EPS Rockstar Edition 2013 Ram Runner 1993 Renault Clio Williams 1990 Subaru SVX 1979 Toyota FJ40 2005 TVR Sagaris 1990 Vauxhall Lotus Carlton Related Video: News Source: Playground Games / MicrosoftImage Credit: Playground Games / Microsoft Auto News Toys/Games Ford RAM Toyota forza exclusive ford f-150 raptor forza horizon forza horizon 3 toyota fj40 meyers manx

Did Ram outsell Chevy Silverado for first time in history last month?

Recently released automotive March sales figures point to a major shakeup in the pickup world. Last month, Ram's trucks overtook the Chevrolet Silverado to become the second-best selling vehicle in the segment for the first time ever.
The Ram pickups outsold the Silverado by 285 units in March. Chrysler shifted 42,532 trucks for the month compared to 42,247 for the Chevrolet fullsize. According the Allpar, this is the first time either Dodge or Ram's pickups have outsold Chevy in a month, and the Bowtie has held down the second place spot in the pickup market since 1978 when Ford took over the top spot. The F-Series remains the market's king, with 70,940 sales in March and 173,358 sold since January.
The results may only be a blip. From January through March, Ram has sold 96,906 trucks versus 107,757 for the Silverado. One month of sales figures isn't enough to call this a trend, but it's certainly an interesting data point.