2013 Ram 2500 4x4 Crew Cab Laramie on 2040-cars

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2019 Ram 1500 gets vertical touchscreen infotainment system

Truck buyers have grown to expect more than class-leading payload, towing, and torque figures. Today's pickups entice buyers with roomy cabins, luxurious interior materials, and the latest technologies that automakers have to offer. In the case of Ram, that includes FCA's well-regarded UConnect infotainment system. And judging by this latest set of spy shots, the 2019 Ram 1500's UConnect 4.0 package will include an inverted LCD screen. Vertical-oriented touchscreens are already available in certain Tesla, Volvo, and Toyota Prius Prime models, but this is the first such system we've seen in a pickup truck. The tall screen is flanked by hard buttons – some of which duplicate on-screen climate controls – and an additional set of software buttons appear at the bottom. Toggle switches below the screen include an option to manually raise and lower the Ram's air suspension setup. And finally, two dials remain for audio volume and tuning functions. A look at the 2019 Ram 1500's key fob shows that it, too, will get buttons to adjust the truck's ride height. That should make it easier to bring the pickup closer to the ground for entry and to load the bed, even from outside the cabin. We expect to see the Ram 1500 to debut in production spec at the Detroit Auto Show in January of 2018. Related Video: Featured Gallery 2019 Ram 1500 interior: Spy Shots Image Credit: Brian Williams Spy Photos RAM Technology Infotainment Truck

2014 Ram Promaster reporting for duty

We already knew Chrysler would be getting its own version of the Fiat Ducato for use as the 2014 Ram Promaster, but it was just a question of when and what changes would be made. Well now we know. Though far from conventional-looking, the new Promaster should give Chrysler a fullsize van that is more competitive than the old Ram Van and more affordable than the Mercedes-based Dodge Sprinter.
Chrysler says it made numerous changes to transform the Ducato into the US-friendly Promaster, and the biggest changes were made to the powertrains. Standard equipment on the Promaster 1500 is the widespread 3.6-liter Pentastar V6 rated at 280 horsepower and 260 pound-feet of torque paired, which, paired with a six-speed automatic transmission, offers a gross combined weight rating (GCWR) of 11,500 pounds. Other models will get the 3.0-liter diesel inline four-cylinder producing 174 hp and 295 lb-ft of torque, giving this version a GCWR of 12,500 pounds, and this engine is mated to a six-speed automated manual transmission.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.