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Ram Revolution wants your ideas for electric 1500 pickup

Last week, we reported that Stellantis had trademarked the term “Ram Revolution,” and that it was a potential clue to what the pickup brand would name its upcoming electric 1500 truck. Today, we learn from Ram itself that Ram Revolution is not necessarily the name of a product, but rather a program to gather input for what that product should be. Ram has launched RamRevolution.com in order to do just that, as well as to keep customers apprised of its progress as it works toward the launch of its “1500 Battery Electric Vehicle” in 2024. The accompanying images you see here are RamÂ’s concept for the upcoming EV, which will incorporate learnings from Ram RevolutionÂ’s crowdsourced feedback. Ram is also launching a Ram Real Talk Tour, in which it will solicit “a series of year-long conversations with consumers at various events to better understand what the next generation of Ram Trucks and Vans must do to meet their needs.” Have ideas for what you want your electric Ram 1500 to be, do or look like? Ram wants to hear them. Regardless, Ram says the truck will be “powerful and capable,” and able to perform the regular pickup duties of towing. We already know that it plans to use its STLA Frame EV platform to underpin the 1500 BEV, with a battery capacity up to 101-118 kWh and providing up to 500 miles of range. Ram also says it “will push past what competitors have announced and what customers expect, to deliver a fuller portfolio of technology with more range, power, productivity and convenience.” With products like the Ford F-150 Lightning, GMC Hummer EV, Chevy Silverado EV, Rivian R1T, Lordstown Endurance and other electric pickups all coming to market, Ram has its work cut out for it. “Launched as a standalone truck brand in 2009, Ram revolutionized the pickup truck segment once, and is laser-focused on doing so again with the best electric trucks on the market,” said Ram CEO Mike Koval, Jr.  “Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can a gather meaningful feedback, understand their wants and needs and address their concerns – ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV.” This Ram 1500 BEV will be the brandÂ’s first big step into the electric age (itÂ’s already taken a small step with plans to launch the ProMaster EV in 2023), with all of its truck and van segments offering electrified variants by 2030.

Fiat Chrysler to get $105M fine from NHTSA for recall woes

The National Highway Traffic Safety Administration is about to send a powerful message to automakers doing business in the United States, assuming reports of an upcoming $105 million fine against Fiat Chrysler Automobiles comes to fruition. In addition to the record-setting monetary fine, according to The Wall Street Journal, FCA will have to accept an independent auditor that will monitor the company's recall and safety processes and will be forced to buy back certain recalled vehicles. In other cases, such as with Jeep Grand Cherokee and Liberty models with gas tanks that could potentially catch fire in certain types of accidents, FCA will offer financial encouragement for owners to get their recall work done or to trade those older vehicles in on new cars, according to the report. FCA could reportedly reduce its fines if it meets certain conditions, though those remain unclear at this time. These actions against FCA are being taken after NHTSA began a probe into the automaker over almost two dozen separate instances where the government claims FCA failed to follow proper procedures for recalls and safety defects. Included in those safety lapses are more than 11 million vehicles currently in customer hands. These penalties and fines are separate from the investigation over security problems with Chrysler's Uconnect system that allowed hackers to obtain remote access into key vehicle systems in 1.4 million vehicles. Related Video: Image Credit: Marco Bertorello/AFP/Getty Earnings/Financials Government/Legal Recalls Chrysler Dodge Fiat Jeep RAM Safety fiat chrysler automobiles fine

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.