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Ram forced to build and hold 1500 Classic trucks due to chip shortage

DETROIT — The impact of the global semiconductor shortage on the auto industry spread on Saturday, as Stellantis warned its highly profitable pickup trucks were hit, while Ford said it would cut more U.S. production. Stellantis, the world's fourth largest automaker, said it will build and hold for final assembly its Ram 1500 Classic trucks at its Warren, Michigan, and Saltillo, Mexico, assembly plants. When chips become available, the vehicles will be completed and shipped to dealers. The action will last "a number of weeks," a Stellantis spokeswoman said, declining to reveal how many trucks would be affected. The chip shortage, which has hit automakers globally, stems from a confluence of factors. Carmakers shut North American plants for two months during the COVID-19 pandemic last year and canceled chip orders. Meanwhile, demand for chips surged from the consumer electronics industry as people worked from home and played video games. Now carmakers must compete for chips. Carmakers have repeatedly said they will prioritize chips for their most profitable vehicles, but the impact on the Ram, as well as previous reports by Ford and General Motors of lost or impacted production of their full-size trucks, shows the shortage is hitting companies where it hurts. Stellantis Chief Executive Carlos Tavares said earlier this month the problems might not be fully resolved by the second half of 2021, as some auto rivals have flagged, describing supplies as the "big unknown" for revenues in 2021. Ford said Saturday it will idle its Ohio assembly plant next week, while its Kentucky Truck Plant in Louisville will only work two of three shifts. Both plants will return to full production the week of March 29. The U.S. automaker said the latest action is part of a prior forecast it made that the shortage could hit 2021 profits by $1 billion to $2.5 billion. On Thursday, Ford said it would assemble its flagship, highly profitable F-150 pickup truck as well as Edge SUVs in North America without certain parts and then hold them "for a number of weeks" until they can be completed and shipped, affecting "thousands" of vehicles. It also said it would idle production at plants in Louisville, Kentucky, and Cologne, Germany. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram boss says not to expect midsize pickup in America

Remember that mysterious midsize four-door pickup FCA was spotted testing recently? It may be sold as a Fiat in markets overseas, but don't expect it to join the Ram lineup in North America. At least not according to the latest word from the truck brand's new boss. Speaking with Automotive News at the New York Auto Show, Ram CEO Bob Hegbloom outlined four criteria for a successful midsize pickup, particularly in the North American marketplace: they have less capability than a fullsize truck, but return with a more compact form, lower price and considerably higher fuel economy. "I've been able to develop a strategy to come up with three of the four," said Hegbloom, but "I haven't seen anyone who can deliver on all four." Smaller and less capable are easy, but getting both the price and the fuel consumption down at the same time is where it gets tricky. As it is, a Ram 1500 with the diesel engine and rear-wheel drive delivers 29 miles per gallon on the highway, which is already more than the 27-mpg rating on the midsize Chevy Colorado and GMC Canyon. But Hegbloom figures that in order to justify a midsize pickup, American buyers would expect at least 35 mpg on the highway, and in order to do so, FCA would have to employ some trick tech, which would in turn raise the price beyond an attractive level. The last time Chrysler offered a midsize truck in America was with the Dakota that was discontinued in 2011. Ford similarly ceased offering the Ranger in North America in 2012, leaving the new Colorado and Canyon to take on the Toyota Tacoma and Nissan Frontier in the compact/midsize pickup market in the US. With the prospect of a Ram version apparently off the table, then, Fiat's midsize four-door pickup is likely take on the likes of the Volkswagen Amarok, Mitsubishi Triton and Toyota Hilux in markets like Europe and South America. But like those trucks, it will likely never see the inside of an American showroom.

2019 Ram 1500 Warlock is priced right and revives a retro name

Few car companies have a history as rich and fun as Mopar, and few companies take advantage of it like Fiat Chrysler. Bringing back fantastic colors such as Sublime, or exciting models such as Power Wagon, FCA is an ace at retro vehicles. Well, it is most of the time. Then there are things like the 2019 Ram 1500 Warlock. But before we dig into the new one, we need to talk about the original, which was a trim introduced in 1976 on Dodge's old full-size truck. It was part of a line of pre-customized Dodges called "Adult Toys" ( we're not making that up). The Macho Power Wagon was one of them, and the modern Power Wagon's stripes come from that truck. The Warlock was likewise a pre-customized truck that came with gold pinstripes, wheels and upholstery, bucket seats and oak bed rails. It was also available with a six- or eight-cylinder engine and two- or four-wheel drive. The new Warlock does fit some of the original's spirit, since it's customized from the factory. It has a one-inch lift over the stock truck, powder-coated bumpers, fender flares, 20-inch wheels and decals aplenty. It's even available with six or eight cylinders and rear- or four-wheel drive. But our two main problems are that this doesn't look any different than other special Ram models, and nothing about it references the old Warlock. As for the first problem, we've seen all the parts and most of the stickers on this truck before, especially on the Rebel that has the same lights, grille, bumpers and fender flares. And for the second, this was a big missed opportunity to try out some cool retro touches, such as the gold wheels and pinstripes. A custom interior would have been especially nice. The new Warlock has just the plain "Diesel Gray" interior found on most basic Rams. And this is all without something unique like the original's wood bed rails. There is an upside to all of this, though, and it's that the Warlock offers truck buyers a way to get a new Rebel-style Ram for a lot less than the real thing. The Rebel trim no longer exists on the Ram 1500 Classic (what the Warlock is based on), and it starts at $46,635. The Warlock starts at just $37,040 with two-wheel drive and the standard V6. Buyers can also add a V8 and four-wheel drive as options. So the Warlock isn't a great Warlock, but it's a solid budget Rebel. Related Video: