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Ram 2500/3500 Heavy Duty trucks rustle up more luxury with Rodeo Edition

Now there's an even more luxurious version of Ram's Heavy Duty 2500/3500 pickup called the Ram Rodeo Edition. This takes the already highly-appointed Laramie Longhorn heavy duty work truck and gives it even more features for the 2018 model year. On the outside you get body-colored bumpers and side-steps. For single-rear-wheel trucks you'll get 20-inch aluminum wheels, and dual-rear-wheel trucks will have 17-inch polished aluminum rims. The Longhorn name will stretch across the tailgate in a more subdued fashion than we thought it would have. A suede headliner is the main change over the base Longhorn on the inside. Functionality is where the your money really goes for the Ram Rodeo, because it'll come with the gooseneck trailer prep package and bed-view camera. In addition to that you'll get a rear air suspension to aid in load-leveling when hauling payload or a trailer. A set of skid plates and the Mopar bed step round out the Ram Rodeo Edition changes. You'll be able to get the Ram Rodeo with the crew cab or mega cab configurations. Both the 6.4-liter V8 and the 6.7-liter Cummins I6 diesel are fair game as well. A base 2500 Longhorn will run you $56,440 including destination, but the Ram Rodeo Edition starts at $62,485. The 3500 bumps that up to $72,955. Luxury trucks are not cheap. Ram says the Ram Rodeo Edition will be available in the third quarter of 2018, so essentially, they've arrived. Featured video:

Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

Tesla Model 3: Finding perspective

The reveal of the Tesla Model 3 this week was one of the biggest automotive events of the year. The car attracted 180,000 pre-orders in just 24 hours, gave the company's stock a jolt, and set Tesla on a more ambitious growth path for the rest of the decade. It's a staggering feat considering the Model 3 is one car, from one company that's just 13 years old. It begs the question: Is all of this attention warranted? Barclays analyst Brian Johnson urged investors to "take a deep breath," and be mindful that the Model 3 won't likely arrive in "significant volume" until possibly 2019. Though Tesla promises the car will launch in 2017, Johnson points to the slow rollouts of the Model S sedan and Model X crossover as cautionary notes. The potential extended wait didn't temper the enthusiasm of Tesla's faithful, and many put down deposits before they had even seen the car. Johnson compared the hype to a "Black Friday atmosphere," saying the social media buzz went from "insane mode to ludicrous mode," in a riff on Tesla's driving features. Still, the Barclays analyst was admittedly "curmudgeonly" when it came to Tesla's stock price. In comparison, Morgan Stanley called Tesla's shares undervalued, and expects the Model 3 to be the start of cataclysmic changes in the industry. "We have said for some time that, despite its many worthy accomplishments, Tesla had not yet truly disrupted the auto industry," according to a report led by Adam Jonas. "We are now getting a feeling that this may be starting to change." The Model 3 offers a range of 215 miles on a single charge, can sprint to 60 miles per hour in less than six seconds, and has room for five. It will also be capable of charging on Tesla's supercharging network and features the company's autonomous technology. With a starting price of $35,000 before incentives, it's arguably the most futuristic car that's attainable for a wide swatch of American buyers, though the Chevy Bolt EV is comparable (200-plus-mile range, $37,500 MSRP before incentives) in many ways. The Model 3's attainability is what partially drove the hype. It was like Elon was whispering: Y ou can own the future. The question is now: Can Tesla deliver? If it does, this early fanfare will be richly deserved. News & Analysis News: Top Gear appears to be in turmoil as Chris Evans works four hours a day. Analysis: Is this a soap opera or a car show?