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Chrysler flooded with over 8,000 Ram 1500 EcoDiesel orders in 3 days

The diesel, half-ton pickup has long been a Holy Grail to many truck fans, largely because of its potential to achieve both high payload and great fuel economy. Strange, then, that auto companies have seemingly been slow to react. However, Chrysler is finally wading into the pool for the 2014 model year with a version of its Ram 1500 pickup, and early claimed returns are showing the advantage of being first on the market. The Auburn Hills automaker has just revealed that its initial allocation of 8,000 EcoDiesel trucks has been filled by dealers in just three days.
That flood of orders came from February 7-10, and that strong surge of interest apparently amounts to a new Ram record for the number of customer orders placed for a vehicle in such a short period of time. In fact, EcoDiesel models accounted for over half of Ram 1500 orders over that period, despite the fact that the diesel option costs several thousand dollars more than a comparable gasoline-engined model. That impressive total did not come entirely as a shock to Ram officials, however: "We knew customers have been asking for it," Nick Cappa, Ram Truck communications officer, tells Autoblog.
The 2014 Ram 1500 with its 3.0-liter EcoDiesel V6 and standard eight-speed TorqueFlight automatic makes 240 horsepower and 420 pound-feet - a combination good for 9,200 pounds of towing. Despite that pulling power, its fuel economy is rated at 28 miles per gallon highway (the best among trucks in its class), 20 mpg city and 23 mpg combined. Four-wheel drive variants gives up a single mpg in all categories.

Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.