2012 Ram 2500 Laramie Longhorn 4wd Mega Cab 730n Navigation 6.7l Turbo Diesel on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Ram CEO rules out Hellcat pickup for now [w/poll]

If you've been waiting for Chrysler to shoehorn its new Hellcat engine into the Ram 1500 pickup, you may be waiting a while. Our compatriots at Car and Driver spoke to Ram CEO Bob Hegbloom about the prospect of a Hellcat pickup, and his answer was less than promising: "At this time, I would say no."
That doesn't mean it'll never happen, but does suggest that such a project is not currently in the cards. Which is a bit of a shame, considering how the last Mopar muscle truck turned out. The Dodge Ram SRT-10 was powered by essentially the same V10 engine as the Viper, channeled (in the short-cab version anyway) to the rear wheels through a six-speed manual. The supercharged, 707-horsepower Hellcat engine now available in the Challenger coupe and Charger sedan is even more powerful, and would make one heck of a performance truck - the kind that, long-travel suspension aside, might make some enthusiasts forget all about the Ford F-150 SVT Raptor.
In the meantime, we're still holding out hope that the Trackhawk name registered by Chrysler recently will point the way towards a Hellcat-powered Jeep Grand Cherokee SRT. Where would you most like to see the Hellcat engine pop up next?

2014 Ram Promaster recalled over brake hoses

It's barely been a year since Chrysler brought the Fiat Ducato over to these United States as the Ram Promaster, but already it's being subjected to its second recall - both of them revolving around essential controls that are critical to the vehicle's operation.
The first came less than a month ago, when the National Highway Traffic Safety Administration issued a recall for nearly 10,000 of the vans due to a sticky accelerator pedal. Now Chrysler has issued a second recall to deal with the brake hose.
This second recall affects some 6,800 units of the ProMaster, half of which Chrysler says are on dealer lots. The automaker is instructing dealers to inspect both the vehicles it has in stock and to bring in customer vehicles to perform the same check, to ensure that the brake hose was properly installed in the first place. If not, the brake hose will be replaced.