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Ram establishes new commercial truck division

To better go after the work truck market that its rivals Ford and General Motors have dominated for some time, the Ram Truck brand of Chrysler is starting a new sub-line of work vehicles called Ram Commercial. Rather than carrying the full Ram Commercial name, each model in the new lineup would wear the Tradesman trim level, which means that the Ram 1500 Tradesman is disappearing for retail buyers only and will still be available for commercial or fleet buyers.
The Ram Commercial lineup will consist of current products like the Ram 1500 Tradesman, Ram Heavy Duty Tradesman pickups and chassis cab trucks, and the Ram C/V Tradesman cargo van, but it will also be adding a new full-size van called the 2014 Ram ProMaster Tradesman based off the Fiat Ducato. It also looks like Ram Commercial will be getting a smaller van from the Fiat Professional brand to go up against small cargo-friendly vehicles like the Ford Transit Connect and Mini Clubvan, but we can't tell if this new model is based on the Fiat Scudo, Doblo and Florino.
Ram Commercial buyers will also benefit from the BusinessLink and "On The Job" programs. Both programs make it easier for businesses to purchase and maintain their fleets.

Ram increasing EcoDiesel production [w/video]

The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.
Since hitting the market, the EcoDiesel has been a smashing success, according to Ram. The company claims that nearly 60 percent of its sales have been conquests from other truck brands, and its popularity has boosted the 1500's average transaction price, as well. In an accompanying video, brand president Bob Hegbloom said that customers have been demanding more of them.
"Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand," said Hegbloom in the company's release.

2015 Ram Laramie Limited brings more luxury, tweaked style to Chicago

Once upon a time, the Chicago Auto Show was where truck manufacturers chose to introduce their wares. New HD truck? Go to Chicago. Entry level, midsize pickup? Chicago. Flagship dually? Chicago. While that's far from a rule nowadays, Ram still looked to the Windy City to introduce the new version of its flagship trim – the Laramie Limited. Featured in light-duty 1500, heavy-duty 2500 and I-need-to-tow-Australia 3500 bodies, the Laramie Limited is the latest proof that pickups are no longer limited to work, but are proper luxury vehicles in their own right. To reflect this, Ram has upholstered the Laramie Limited's cabin in gorgeous black Natura Plus leather. We're pretty fond of the Graystone piping on the seats, while the pinstripe theme found throughout on the Black Argento wood and contrast stitching certainly ups the styling ante. The center stack is home to most of the cabin's brightwork, with K-black Dark Metallic paint, while LED accent lighting is found throughout. Ram was liberal with the application of Liquid Graphite finishes, adding it to the center stack's bezels and the gauges and needles in the handsome instrument cluster. For the exterior, Ram has thrown the whole idea of subtlety out the window. There's plenty of inspiration from the Ram Rebel that was shown at the 2015 Detroit Auto Show, only instead of the dark finishes of that vehicle, the Laramie Limited features lots, and lots of chrome. Like the Rebel, the flagship truck gets a restyled grille, complete with a domineering "RAM" badge, although the nose of the Laramie Limited is nothing compared to its tailgate. The rear of the truck is home to an enormous, 20-inch wide "RAM" badge that the company hilariously explains away in its press release, saying it's there "so onlookers can clearly identify the truck." Okay. Beyond the borderline obnoxious badges, Ram has finished the front and rear bumpers and mirror caps in chrome, and opted for a stylish dark housing for the halogen-only headlights. Those units crown LED turn signals, while the taillamps are straight LED throughout. We have an extensive gallery of images detailing the new Laramie Limited, and you can bet that we'll be complementing the official shots with live images from the floor of the 2015 Chicago Auto Show. Until then, head into Comments and let us know what you think of Ram's not-so-subtle flagship.