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Ram confirms Fiat Doblo-based ProMaster City for North America

As Sergio Marchionne flies back and forth between Turin and Auburn Hills, he doesn't just bring Chryslers back with him to Italy to sell as Lancias. He also brings Fiat products to sell Stateside under various Chrysler labels, chief among them Ram.
The former Dodge truck brand launched the Fiat Ducato as the Ram ProMaster earlier this year, giving it a greater foothold in the commercial vehicle market and a replacement for the Sprinter which Mercedes-Benz took back from its Chrysler-partnership days. Now Auburn Hills has announced that Ram will begin selling the Fiat Doblo on this side of the Atlantic as the Ram ProMaster City.
The Doblo, which was twice named International Van of the Year, has sold over 1.3 million units worldwide. Whether that includes the rebadged version which Vauxhall and Opel sell as the Combo is another matter, as is the question over how much longer Fiat and General Motors will continue that particular partnership as the ties between Fiat and Chrysler deepen.

2015 Ram ProMaster City Tradesman First Drive [w/video]

From the perspective of a reviewer, there's a refreshing clarity to be hand when approaching a vehicle like a small commercial van. Where the inherent value equation for most vehicles is composed of both objective facts (price, fuel economy), and subjective opinions (looks, emotional response while driving), the reckoning of something like the new Ram ProMaster City is more straightforward. The light commercial van segment in the US has seen a remodel over the last half-decade, moving from paneled-over minivans to the versatile, economical, European-style boxes on wheels you see with increasing frequency today. Ford, Nissan and Chevrolet are all players here (though Chevy's City Express is essentially a rebadged version of Nissan's NV200), and though Ram's entry could be seen as late to the party, it also matches up very nicely in many of those straightforward areas of measure. Kindly, Ram brought along both the Nissan and the Ford for us to test alongside its new product, so we could get firsthand comparative impressions. The 2015 ProMaster City is roomier, more powerful and more maneuverable than its competition, though it trades those advantages for a higher price and a thirstier engine around town. We headed down to Texas where, between breaks for tacos and Topo Chicos, our goal was to see if Ram had created the new best box van in the US. Based on the already successful Fiat Doblo van from Europe, the baby ProMaster's visual transformation after its continental hop isn't radical. Ram has fitted a crosshair grille, new headlights and taillights, but largely the curvaceous, nose-forward styling remains the same. As we mentioned at the top: style is going to be very low on this list of priorities for a buyer of light commercial vans. Still, we'd rate the City as mid-pack for the options in the US; more attractive than the Nissan/Chevy twins and less so than the crisp Ford Transit Connect. (Though the optional five-spoke wheels of our test vehicle make it seem downright sporty in this group). Open the driver's side door and slide into the almost totally flat front seat, and any notion of "style" goes right out the window. Surfaces are almost exclusively black and gray, with workaday textures and frustratingly easy-to-scratch-plastics. This is a functional space though; trays, cubbies, cupholders and bins are far more numerous than you'd expect from a compact, two-seat cabin.

Ram pickups to keep it steel through 2020

One of the hottest topics in the industry these days is automakers' expanding use of aluminum, especially for vehicle bodies and platforms. While the lightweight metal has historically been the preserve of premium brands and sports cars, Ford shocked the industry when it announced that its 2015 F-150 would go aluminum-intensive for its new generation. As it turns out, the material change doesn't even mean a big jump in the prices for most of its trims. Possibly in reaction to the big change, General Motors is said to be using the lightweight metal in its next-gen trucks, too. That only leaves Ram as an open question among the domestics, and at least for now, the company is apparently in no hurry to push tin.
According to Reuters speaking with two, unnamed insiders, the Ram 1500 isn't getting an aluminum infusion until sometime after 2020. That's not to say the truck is going to be stagnant for the next half-decade or more, of course. According to Ram's five-year plan, there's a refresh for the 1500 coming in 2015 and much bigger changes on the way in 2017. Those same sources tell Reuters that further revisions aren't expected until at least 2021, which is when the aluminum could be added.
Fiat Chrysler Automobiles CEO Sergio Marchionne hasn't minced words about his thoughts on using the lightweight metal in pickups. "I have better use of aluminum in this house than a pickup truck," he said in May. Having said that, Marchionne was clear that if the material turns out to be revolutionary in the segment, the company would be willing to follow.