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Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2017 Ram 2500 Power Wagon demos off-road abilities in Chicago

In today's world, big budget auto show debuts involve lots of music and video, with a car docilely rolling onto the stage. Practical demonstrations of abilities are few and far between. Ram didn't get that memo, though, and decided to give attendees at the 2016 Chicago Auto Show a taste of just what the new Power Wagon can do off road, showing some extreme suspension articulation before crawling the big pickup down a flight of stairs. It was an impressive display for the facelifted pickup, which retains all the things that made the Power Wagon such a monster while improving on its overall aesthetic. The two-tone styling looks great in person, and even the controversial grille – which many of our readers cited as being a problem in our debut post – looks nicer in the flesh than in static shots. The upholstery, too, with its tire-tread imprints looks better in real life, and we're digging the Power Wagon and Ram logos sprinkled around the high-riding thrones. You can read a deeper dive into the new new truck in our introduction post from early this morning. We've also got a smattering of images of the new Power Wagon on the show floor and a video of the flashy debut in Chicago. Have a look. View 18 Photos Show full PR text New 2017 Ram Power Wagon – The Ultimate Off-road Truck Benefits From New Design New 2017 Ram Power Wagon front grille design styling super-sizes Ram 1500 Rebel Tops Ram – "The Off-road Truck Leader" – 4x4 lineup New colors, lighting, wheels, grilles and legacy graphic takes cues from 1979-80 "Macho Power Wagon" New interior colors and materials, including Diesel Gray and Black seats with tire tread-matching pattern Unique 17-inch wheels and 33-inch Goodyear Wrangler DuraTrac tires pull dirt from its comfort zone Standard 6.4-liter HEMI® V-8 with best-in-class 410 horsepower and 429 lb.-ft. of torque features unsurpassed powertrain warranty – five years/60,000 miles Unique Ram "Articulink" front suspension system incorporates high movement joints and sway-bar disconnecting system, allowing for additional flexibility and axle articulation Ram engineering continues to lead heavy-duty segment innovation with five-link coil rear suspension to deliver best-in-class ride and superior axle control Ram Power Wagon features standard front and rear electronic-locking differentials for true four-wheel drive and maximum traction Standard Warn 12,000-lb.

2017 Ram 2500 Laramie 4x4 | Drivers' Notes

The Ram 2500 is a heavy-duty truck that sits square in the middle of Ram's truck hierarchy. Ram considers this the fourth-generation truck, with the first model debuting in 1981. The current truck first hit the streets back in 2009, with a number of updates and facelifts keeping things fresh since then. Despite its age, it still competes strongly with the Chevrolet Silverado 2500 and the Ford F-250 Super Duty. While Ram heavy duty trucks may be known for packing wonderful Cummins inline-six diesel engines, this particular model has a 6.4-liter Hemi V8 under the hood. The Laramie trim sits dead in the middle of the Ram lineup, just below the much-beloved Power Wagon. While it may not pack all the off-road capabilities of the Power Wagon, it has a few more comfort and convenience features that make it better to live with day-to-day. Senior Editor, Green, John Beltz Snyder: The first thing that struck me besides the towering ride height of the Ram 2500 Laramie was the firmness of the ride. Despite bouncing around quite a bit on our uneven city road surfaces, I kind of enjoyed the joyful feeling of the stiff suspension. I could see myself growing tired of it, though, after a long day of driving. Still, this truck was pretty fun Í— and surprisingly easy Í— to drive in traffic, which is not something I usually say or feel about pickups. The brake effort when coming up on highway jams was the only thing that really shook my confidence in the Ram. It's a beefy machine, too. It garners attention and a wide berth on the road. My 2-year-old son was instantly impressed with it, of course (though a little sad he couldn't fit in the center console storage bin like he could in the Ford F-150). A friend of mine who'd never before struck me as the pickup type ­(though now that I think about it ...) saw photos I posted on Twitter and commented, "I'd drive that truck, dang." Then, later in our conversation, she summed up in just a few characters the conflicted feelings that this particular pickup had been stirring up in me all night: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. I'm not likely to own a truck, let alone an HD. This Ram, though, did what other pickups haven't in a long time. It provided me with guilty pleasure, instead of just guilt. Editor-in-Chief Greg Migliore: What's better than a Ram 1500? How about a 2500. Call it the Power Wagon syndrome: Suddenly I feel like I need a 2500 to do anything.