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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Ram 1500: Everything we know

We're not too far away from the sheet being pulled off the 2019 Ram 1500. But over and over, we've had spy shots come in revealing much of the truck before hand. The latest ones have given us a very clear look at the truck's new grille, which boldly does away with the signature crosshair grille. The main iteration we've seen is the one above with the "RAM" logo in the center flanked by split chrome bars. Chrome is used extensively elsewhere, too. The traditional Ram logo has also probably been binned, at least on the exterior, in favor of the broad Ram script currently seen on the Ram Rebel, Laramie Longhorn and Limited trims. Indeed, it seems like a change that the brand has subtly been trying to get its customers ready for, as a quick trip to the company website will show a greater reliance on those trim levels to visually represent each Ram model (including the heavy-duty 2500 and 3500). View 3 Photos Now, there will likely continue to be multiple grille options available as there is today to at least differentiate luxury and off-road models. In the renderings above, we show a version of the grille without those chrome bars. The rest of the truck in the rendering is based on what we saw when some gusty weather unofficially revealed the Ram 1500 to a spy photographer, as seen in the gallery below. View 18 Photos As for everything else we know about the 2019 Ram 1500 ... The Interior View 8 Photos We got pretty good shots of the new Ram interior a few weeks ago. There will be a huge, vertically oriented touchscreen available, possibly with updated UConnect interface software, flanked by hard buttons for the climate control system. A volume knob and redundant multi-purpose control knob will remain, as will the rotary transmission selector. New toggle switches below will be dedicated to various vehicle controls, and we would assume would remain in place throughout the trim level range. Smaller touchscreens will almost certainly be found on lower trims with a traditional array of climate controls between them and the toggles. It'll be steel View 5 Photos An intrepid magnet-wielding spy photographer back in August examined a 2019 Ram test mule's body panels and discovered the majority of them are steel. The hood and tailgate are aluminum, however. There will be a split tailgate option View 18 Photos Speaking of that tailgate, spy photos have shown that it will be available with a split, barn-door-style tailgate option.