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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Mopar makes the Ram Rebel even more macho for 2016

Mopar is making the 2016 Ram 1500 Rebel a little more badass and charging a lot more money. This is the Mopar '16 Rebel. Customers that snag one of the 500 special-edition Rebels get some nifty visual upgrades from the Mopar catalog. The truck's plastic flares are bigger, and the "performance" aluminum hood comes with a big, matte-black decal. It's a macho truck. These special-edition Ram Rebels only come in two colors – Flame Red and Brilliant Black – and we're not really sure if the Mopar's traditional blue highlights work well on the red version. The dark hue ought to look the business, though. Either shade goes well with the standard 17-inch black wheels and black skid plate on the front bumper – the normal Rebel's skid plate is silver. Those are just the standard Mopar accessories on this special edition. The aftermarket division will happily sell Rebel drivers more performance-oriented mods, including a cold-air intake or cat-back exhaust for the Rebel's standard 5.7-liter Hemi V8. Even if you choose to pass on those upgrades, you're still paying at least $52,460 for the Mopar '16 Rebel. The basis for this truck, the 1500 Rebel 4x4, starts at $46,395, or $6,065 less than the Mopar special edition. While the body changes are cool, there's not enough here to warrant that kind of premium. The Mopar 16' Rebel will arrive in dealers later this summer. Related Video:

The EPA has alleged that FCA installed undisclosed emissions software in about 100k Ram and Jeep diesel models [UPDATE]

Update: The text has been updated with official information from the EPA given in a press release and a conference call. Although an initial report from Reuters said the EPA will accuse Ram and Jeep of using emissions defeat devices today, that isn't quite the case. In a press release and a conference call, the EPA stated that the notice of violation sent to FCA is for the installation of eight undisclosed auxiliary emissions control devices on 2014 to 2016 Jeep Grand Cherokee and Ram 1500 models with the 3.0-liter turbodiesel V6. The violation applies to about 104,000 vehicles in total. The agency also explained that auxiliary emissions controls on vehicles are not necessarily illegal, but installing them without disclosing them to the EPA when having the vehicle certified is. Though this initial notice of violation is for installing undisclosed software, the EPA may soon also classify these emissions devices as defeat devices, as it did with the software Volkswagen used. Depending on the outcome of the investigation, there could be fines of up nearly $45,000 per vehicle involved in the notice of violation. The agency revealed that the software alters how the emissions system performs in certain situations. In controlled testing, the vehicles are compliant, but in conditions such as high speed operation, the EPA found the vehicles would produce much higher levels of NOx emissions. The EPA is continuing to investigate, and is waiting for FCA to explain why these emissions control devices are not cheating or defeat devices. In an official statement, FCA stated it is looking forward to explaining that the software does not constitute a defeat device, and has also proposed software updates to achieve compliance. During the conference call, EPA representatives also noted that the vehicles are still safe and legal to be driven, and that owners do not need to take any action yet regarding their cars. It should be noted there is no stop-sale on current models at this time. Additionally, 2017 versions of the 3.0-liter diesel FCA vehicles have not been emissions certified yet. Related Video: News Source: Reuters, Environmental Protection Agency Government/Legal RAM