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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Ram and Fiat Professional announce plans for new trucks, vans starting in 2015

Ram Trucks CEO and President Reid Bigland got his turn among the executives elucidating the near-term futures for brands in the Fiat Chrysler Automobiles umbrella, laying out the plans for both Ram trucks and Fiat Professional. After Bigland said that the company "will continue to invest heavily in commercial vehicles" for the Italian arm, he didn't give many specifics as to where that investment would go. What we do know for now is that a new Fiat Doblo will come next year - that's the truck we've been catching spy shots of and that will be the basis for the Ram ProMaster City.
In 2016 will come the next-generation Fiorino, a small cargo van sold in markets outside the US as a Fiat, as the Citroën Nemo and Peugeot Bipper. The European and South American markets will also get a new midsize pickup that same year.
Bigland's goal for Ram Trucks and Ram commercial is just a touch more ambitious: "Build the best pickup trucks and commercial vehicles in the industry" and increase NAFTA-market sales from 463,000 in 2013 to 620,000 in 2018. The waypoints along that road include a refresh for the Ram 1500 in 2015 and then a brand new 1500 to come two years later in 2017. Bracketing that, a refresh for the Heavy Duty lineup happens in 2016, and two years later it will also get an all-new generation.

1.8 million Ram trucks recalled to fix shifter problem

Fiat Chrysler is recalling 1.8 million mostly heavy-duty Ram pickups to fix a part that could allow the truck to shift out of park and roll without depressing the brake pedal, a problem the automaker knows to be potentially related to seven injuries and a "small number" of accidents. The company says tests revealed that the interlock, which is supposed to keep the transmission from shifting out of park without the driver's foot on the brake and without a key in the ignition, may malfunction if subjected to high temperatures for long periods. The recall is limited to vehicles equipped with shifters mounted on the steering columns; those with rotary-dial shifters or floor-mounted shifters aren't affected, and model-year 2017 trucks built after Dec. 31, 2016, are excluded. Trucks covered by the recall are certain 2010-2017 Ram 2500 and 3500 pickups; 2011-2017 Ram 3500, 4500 and 5500 chassis cabs; and 2016 and 2017 Ram 3500 chassis cabs of less than 10,000 pounds gross vehicle weight. Certain 2009 through 2017 Ram 1500 pickups are also included in the recall. Most of the affected trucks are in the U.S., with the rest in Canada and Mexico, plus about 15,000 outside of the North American Free Trade zone. FCA recommends that customers always use parking brakes and not leave children unattended in parked cars.Related Video: Featured Gallery Mojave Road in a 2017 Ram 2500 Power Wagon View 31 Photos Recalls RAM Truck ram 5500 ram 4500