2025 Ram 1500 Laramie on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2019 Ram 1500 V8 First Drive Review | New pickup has more of everything

SCOTTSDALE, Ariz. – There's a lot going on with the 2019 Ram 1500: inside, outside, out back, and under the hood. New engine options — two of which feature 48-volt eTorque assistance for extra grunt — and lots of attitude-heavy trims. But our first experience with the '19 Ram is focused on the totality of the truck experience — taking a step back, a deep breath of desert air, and soaking it all in. Ram is staking out a fascinating niche in an incredibly competitive segment. More than anything, this is a very comfortable truck, and that's exactly what it needs to be. Remember, Ram ditched leaf springs for coil springs 10 years ago, figuring a smoother ride outweighed the cost. That didn't make it less truckish, since capabilities also increased. And the same goes here: The suspension geometry is tweaked even further, giving it better control over speed bumps in the Phoenix suburbs as well as the desert washes, guarded by saguaro sentinels. Lest you think this means the 1500 gives up anything on its predecessor, properly equipped the '19 can tow up to 12,700 pounds. Yes, with the 1500 ... not a dual-axle, heavier-grade 3500 or something. Maximum payload is up to 2,320 pounds, too — although that rating is only for a 3.6L 4x2 with a 3.55 rear end. There's got to be a tradeoff, right? Maybe Ram pinched the interior to save weight. Nope — both the Quad and Crew cabs are bigger. The Crew Cab grows more, though, with 4 extra inches of extra wheelbase finding its way into the massive space behind the front seats — there's 45.2 inches of legroom back there, which is about 5 inches more than before. This process of critically assessing the Ram, looking for clues that something was worse or amiss, simply came up empty. The only area the 1500 seems to show weakness is in pricing — generally it's more expensive across the board, by a few hundred dollars, although some of that is offset by favorable options packaging or additional content. And, of course, with increased complexity there's the potential for higher running costs down the road — something we can't evaluate until these trucks have been on the road for years. Back to the present: The conclusion we came to is that Ram simply invested in multiple areas in this truck. A bit of the cost is passed onto the buyer, but not as much as you'd think. To translate from beancounter: Pay a little bit more, get a lot more.

Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.