2024 1500 Laramie Crew Cab /hemi on 2040-cars

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Sunday Drive: Performance comes in many shapes and sizes

The Chevrolet Corvette has always stood out as a bastion of reasonably priced performance, and the latest 'Vette has that in spades. And while its expected starting price of around $120,000 certainly isn't cheap, it's an undeniable deal in the supercar world – remember, this thing'll do 210 miles per hour thanks to its 755-horsepower supercharged V8 engine. And did you get a load of that massive rear wing? Team Corvette's longtime foe, the Porsche 911, is similarly hellbent on ultimate performance. And as a reminder of how long the Corvette/911 rivalry has been melting tires we present the 1990 Porsche 911 as reimagined by Singer you see below. It's beautiful, it's green, and it's packing 500 air-cooled horsepower. You don't have to burn gasoline to go fast, as proven by the second-generation Tesla Roadster, which was revealed as a surprise late last week. Elon Musk says it'll be the quickest car in the world with a 0-60 time of just 1.9 seconds. And while you may not think of a semi truck when you think speed, the Tesla Semi can do 0-60 in 5 seconds flat unloaded, or in 20 seconds with a load of 80,000 pounds. Compared to today's crop of diesel semis, that's amazing. Continuing the truck theme, we present an artists rendering of what the next-generation Ram 1500 pickup may look like. Spoiler alert: Ram's mini-semi look is giving way to something much more modern. There may even be a first-of-its-kind split tailgate at the rear. And if you don't think the Ram 1500 has anything to do with performance, we should remind you that it's one of the cheapest ways to get a tire-shredding Hemi V8 engine in America. 2019 Chevy Corvette ZR1: All hail the 755-horsepower C7 king This is the first Porsche 911 to get Singer and Williams' 500-horsepower engine Tesla Roadster surprise reveal | 'Quickest car in the world' Tesla Semi Truck revealed: Here are the key details This could be the next-generation 2019 Ram 1500 2019 Ram 1500 spotted with split tailgate

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).