2023 Ram 1500 Big Horn/lone Star on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

A beginner's guide to plowing snow with a heavy-duty truck

I live in a desert, so the only things getting plowed around here are mud flows and brewer neighbors. But I enjoy machinery and haven't plowed any snow since a "loaded" truck meant one with A/C and a CD player, so I jumped at the chance for a plow primer in a Ram HD on a Canadian airfield. Running a plow is like welding – the basics come quickly but experience pays dividends. The first thing to deal with is a frequently changing horizon because, stout as they are, even three-quarter-ton heavy-duty trucks will move up and down in front considerably with a 600-to-800-pound plow hanging off, and fast plow hydraulics rival some low-riders for bounce effect. Getting going is easy unless you forgot blocks and the plow froze to the ground, rookie. If you have to drive to your plowing assignment, blade height needs some experimentation to find the best cooling airflow; if you think sub-freezing temperatures negate that concern, remember you've installed what amounts to a 20-square-foot air brake up front that the truck has to overcome, and blowing snow could block some cooling air passages. Whether it's a "straight" blade or V design, always have it tilted to the right lest you catch a hidden post, solid mailbox, or edge of a snow bank. Most plow operators I spoke to rarely exceed 45 mph in transit because of cooling, front suspension travel, and common sense, and you should go even slower if you don't have some ballast like chains, extra fuel tanks, or a salt spreader to balance the load on the back. With trucks' relatively slow steering and all that weight up high, oversteer is best avoided. With a little clean space to get a run, stick it in Drive to gather momentum and lower the plow simultaneously to float, where the weight of the plow rests on and lets it run along the surface. Momentum is good until you hit something you didn't know about, at which point the plow's breakaway systems limit damage but your truck could still hit something big; caution never hurts. Start out at 10 to 15 mph, depending on consistency and depth, making a clean wave off one side. If you have to push it straight, as you slow coincidentally raise the blade at the bottom of the pile to shove it up higher. Carry too much speed here and you'll stop with an unceremonious thud. Common mistakes cited among a few experts were people pushing banks of snow rather than plowing it, and rushing the shift between Drive and Reverse, throttling up before the shift is completed.

Ram 700 by Fiat may be the small truck we've been waiting for

It seems like auto buyers throughout the whole world outside of the United States and Canada have a plethora of small pickups to choose from to fit their needs. In fact, there's one just south of the border that might be perfect for many American consumers - the 2015 Ram 700.
The little, front-wheel-drive pickup is a badge-engineered version of the Fiat Strada, which is also sold in Mexico. The powertrain is limited to a 1.6-liter four-cylinder making 115 horsepower and 119 pound-feet of torque with a five-speed manual gearbox. However, buyers can choose between either a two-door, two-passenger body or a three-door, four-person version (pictured above and right) that's also available with a locking front differential. While the 700 isn't big, the two-door version still offers a cargo capacity of up to 1,554 pounds, and opting for the three-door still allows for 1,433 pounds of goods.
Prices for these little trucks aren't bad either. The two-door is priced at 182,900 Mexican pesos ($13,576 at current rates), while 241,900 pesos ($17,955) gets customers the three-door.