2021 Ram 1500 Big Horn/lone Star on 2040-cars

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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2018 Ram 3500 takes the truck torque crown

In the neverending war for bragging rights between pickup manufacturers, Ram just picked up a big one. The new 3500 heavy duty has an updated 6.7-liter Cummins straight-six diesel that produces 930 pound-feet of torque. Not only is that a gain of 30 pound-feet of torque over the outgoing model, but it's more than the heavy-duty trucks from Ford and GM. Specifically it makes five more pound-feet than the 925 pound-feet of torque in the most potent Ford Super Duty, and 20 more than the Silverado and Sierra heavy-duty trucks that make a maximum of 910 pound-feet. Ram didn't provide horsepower specs for the new Cummins engine, though. The outgoing engine made 385 horsepower. If Ram and Cummins were able to get such a large boost in torque, odds are that horsepower has also increased. There's also a good chance that even with more power, the updated Cummins may not exceed the horsepower ratings of the Ford and GM trucks. The Ford is currently second place in power with 440 horsepower, and the GM trucks have the most with 445. Final specs on horsepower, as well as pricing will probably appear soon, since the trucks will be arriving at dealerships at the end of August. Related Video: RAM Truck