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Ram Rebel TRX concept is a Hellcat-powered Raptor-fighter

Ford has proven that fast off-road trucks are awesome. Dodge has proven that ridiculously powerful supercharged V8s are awesome. Combining the two would theoretically be even more awesome. The Ram Rebel TRX, which was unveiled at the Texas State Fair, proves that theory. As you may have guessed from the intro, the Rebel TRX uses a supercharged V8. A version of the supercharged 6.2-liter V8 from the Hellcat twins (and, we suspect, the Jeep Grand Cherokee Trackhawk). Because of some new calibrations to make the engine more suited for off-road driving, it doesn't make the full 707 horsepower of the Charger and Challenger. But the TRX engine still cranks out 575 horsepower, which is a full 125 more than the new SVT Raptor. That's enough to propel the mega-sized truck to 100 mph in its off road terrain mode. Power is transferred through an 8-speed automatic transmission to all four wheels. At the back, the Rebel TRX has an electronic locking differential. The TRX also gets an updated version of the Ram's 4x4 Performance Control System featuring Normal, Wet/Snow, Off-road and - best of all - Baja modes. The latter mode is the one that will do triple digits through the desert. Of course a sweet powertrain needs chassis and tire upgrades to round out the package, and the Rebel TRX has plenty of improvements. The standard Ram 1500 frame is unchanged, but bolted to it are custom front control arms, internal bypass shocks at each corner and new springs. The changes bring suspension travel to a full 13 inches all around. It also provides enough space to fit massive 37 x 13.5-inch tires. Ram also added six-piston calipers with 15-inch discs at the front and 14-inch discs at the back. Finally, Ram gave all this heavy duty equipment a big, burly wrapper. The body is a full six-inches wider than the standard 1500 with large composite fenders to cover the aforementioned tires. The truck also has a vented and scooped hood based on the Ram HD. This was necessary to help cool the engine and provide vertical clearance for the supercharger. A large sport bar was added to the back and has provisions for carrying a pair of spare tires, plus an LED light bar on top. The truck also has a big steel skid plate up front, and a sweet integrated side-exit exhaust behind the doors. Inside, the truck gets plenty of leather, suede and carbon fiber. The front seats also have racing harnesses attached to a harness bar that spans the B-pillars.

Ram Laramie Longhorn's interior is a crass cacophony of cowboy cues

When we think of quality luxurious interiors, some of the first brands that come to mind are Audi and Volvo. They have elegant, simple interiors constructed from high-quality materials that are beautiful to see and to touch, and that's what makes them feel special and genuinely premium. The 2017 Ram 2500 Laramie Longhorn in our short-term fleet didn't get that message. What the Laramie Longhorn does is yell at you. It yells at you at that it's LUXURIOUS, and it's WESTERN. Open the door, and you're confronted with loads of saddle tan leather with contrasting black leather on the doors, armrest, and seat piping. This is reasonably modest, but if you pick a different color scheme than our Ram, that leather will have tooled filigree patterns, raising the volume of the interior's message. Right on the center console and on the seat backs there are huge brown embossed logos stitched into them proclaiming the trim level of the truck. It's all meant to evoke high-quality leather goods like saddles. But it's the same thin leather you've found in almost every other automobile on the market. The cushy cowboy theme continues on the dash. The satin-finish wood trim would normally be a nice touch, but it's overshadowed by the glitzy and chintzy rose-gold colored fake metal accents all over the dashboard, and even the instrument cluster. Perhaps it's meant to be more warm and down-to-earth than the cold aluminum-look panels usually in cars, but it's an odd color, and it looks more fake than faux-aluminum. It gets even worse when you discover that Ram stuck leather tooling design stickers all over that rose-gold plastic trim. And then you see them on the chrome plastic rings surrounding the gauges. Not only that, but those rings have some sort of stud shape molded into them. Is this Western enough yet? No! Of course not! Hop in the back seat, and you'll discover that the map pockets aren't just simple slots. They have a full flap with metal belt buckles like saddlebags (though the flap actually closes with magnets). And naturally, those buckles have fancy filigree designs in them. Then take a look at the floor, and the rubber floor mats have barbed-wire fence designs molded into them. Get it? Because there are barbed-wire fences on ranches out West where cowboys work! Yet, for all our complaining about cheap materials and a complete lack of subtlety, we're sure this sort of thing appeals to many truck buyers.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.