2014 Ram 1500 Tradesman/express on 2040-cars

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Ram CEO rules out Hellcat pickup for now [w/poll]

If you've been waiting for Chrysler to shoehorn its new Hellcat engine into the Ram 1500 pickup, you may be waiting a while. Our compatriots at Car and Driver spoke to Ram CEO Bob Hegbloom about the prospect of a Hellcat pickup, and his answer was less than promising: "At this time, I would say no."
That doesn't mean it'll never happen, but does suggest that such a project is not currently in the cards. Which is a bit of a shame, considering how the last Mopar muscle truck turned out. The Dodge Ram SRT-10 was powered by essentially the same V10 engine as the Viper, channeled (in the short-cab version anyway) to the rear wheels through a six-speed manual. The supercharged, 707-horsepower Hellcat engine now available in the Challenger coupe and Charger sedan is even more powerful, and would make one heck of a performance truck - the kind that, long-travel suspension aside, might make some enthusiasts forget all about the Ford F-150 SVT Raptor.
In the meantime, we're still holding out hope that the Trackhawk name registered by Chrysler recently will point the way towards a Hellcat-powered Jeep Grand Cherokee SRT. Where would you most like to see the Hellcat engine pop up next?

2018 Ram 1500 gets more updates with the Sport and Big Horn Black editions

The Ram pickup is one of the oldest vehicles in the segment, but it remains hugely popular with customers. The automaker has done a good job of introducing new updates to keep the truck fresh and competitive. For 2018, there are a number of new options and trims, including some special edition models. Earlier this week, we saw the range-topping Ram Limited Tungsten Edition. Today we can show you the 2018 Ram 1500/2500 Sport and Big Horn Black models. The Sport model sits in the upper-middle of the Ram lineup. It's a handsome truck, with dark emblems and body color bumpers and trim. The headlights get dark surrounds while the hood gets two scoops, similar to that on the Challenger. The big news for 2018 is the addition of the big, R-A-M grille. This ditches the iconic cross grille, replacing it with a wide, body-color piece with RAM in bold letters right in the center. The new Big Horn Black edition slots just below the Sport trim. Consider this the "murdered-out" model, with black on black on black. It's a sleek look, with black paint, black wheels, and black trim. It has the traditional cross grille but swipes the hood from the Sport model. Both trucks go on sale later this year. Related Video: Design/Style RAM Truck

Ram Laramie Longhorn becomes the most luxurious Ram around

Dallas, Texas - This year's Texas State Fair was all about the deluxe trucks. Ford introduced its super-plush Limited trim for the Super Duty trucks. Ram did the same with its new Laramie Longhorn Southfork trim level. It's the new top-level luxury option for Ram, and it's available on heavy-duty 2500 and 3500 Rams as well as the light-duty 1500. The Southfork builds upon the flashy Longhorn trim level, which we aren't particularly fond of, mainly due to the tacky leather filigree pattern stickers, the plastic, barbed wire accents, and strange rose gold finish. Those elements are all still present on the Southfork. It does retain good points, like leather everywhere. Ram touts the leather's presence on the fronts, backs, and sides of the seats, as well as on the door panels. Southfork-exclusive features include a new pale ivory leather called Light Frost Beige, which is accented by a dark brown leather. The roof and pillars are also now covered in suede, which certainly upgrades the feel of the interior. There's real walnut and ash wood trim on the steering wheel and elsewhere in the cabin. Since the Southfork is the top of the line Ram trim, it carries a high price. The 1500 model starts at $52,615, and the 2500 starts at $57,015. The trim is only available on crew cab and Mega Cab trucks, but can be had with two-wheel drive or four-wheel drive and with short or long beds. See it for yourself in the image gallery above. Related Video: