2014 Ram 1500 Tradesman/express on 2040-cars

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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Ram 1500 Stinger Yellow is yellow, not quite a Rumble Bee

Ram introduced the Rumble Bee Concept, a black-and-yellow version of the standard single-cab 1500, at the 2013 Woodward Dream Cruise and it was barely a month before rumors started popping up that the visually loud pickup would see production. But in the nearly three years since that debut at 13 Mile and Woodward, there's been nothing to match the Rumble Bee's look. But the new 1500 Stinger Yellow tries. This is best thought of as a spiritual successor to the Rumble Bee, in that it sports a similar black-on-yellow theme inside and out. It's also strikingly similar to the Ignition Orange special-edition 1500 offered last year. Based on the lone image, Stinger Yellow looks to be a more traditional paint than the Drone Yellow matte finish of the Rumble Bee. Instead of black sport stripes, this Ram 1500 wears a pair of black decals on the twin hood scoops that look more than a little something like what you'd see on an early Dodge Challenger SRT8. 001-ram-rumble-bee-concept View 6 Photos The silver-painted alloys are also a departure from the Rumble Bee. The standard five-spoke 22s (20s four-wheel-drive models get 20s) are fine, but they'd carry a bigger visual impact if they matched the hood decals. The same wheels are offered in black on the 1500 Black Sport package. Ram hasn't released any interior shots, but we're told the cabin's color scheme is the inverse of the exterior, with black materials interspersed with "light black chrome" and yellow accents. While Ram doesn't outright say it, a bright yellow pickup truck can't get by with a naturally aspirated V6 engine. The only powertrain available on the 1500 Stinger Yellow Sport is FCA's charming 5.7-liter, 395-horsepower Hemi V8 with an eight-speed automatic transmission. Oh, and you'd better like four doors, because unlike the single-cab Rumble Bee, a Crew Cab body is the only way to fly with the Stinger. We'll cop to being a little disappointed here. Yellow trucks are cool because they represent an unabashed embrace of the Bro Truck lifestyle – say what you will about Bro Trucks, but we respect commitment to car culture no matter what. But this 1500 Stinger Yellow feels just a little half-hearted. We aren't asking for the Rumble Bee.

Fiat Chrysler recalls 1.33 million vehicles over fire, air bag risks

WASHINGTON - Fiat Chrysler Automobiles NV said on Friday it is recalling 1.33 million vehicles worldwide in two separate campaigns for potential fire risks and inadvertent airbag deployments. The Italian-American automaker said it is recalling about 770,000 sport utility vehicles because of a wiring issue that may lead to inadvertent deployment of the driver-side air bag and is linked to reports of five related minor injuries, but no crashes. The company said wiring could chafe against pieces of steering-wheel trim, potentially causing a short-circuit and ultimately leading to an inadvertent air bag deployment. The issue could also cause unintended windshield wiper operation or inoperable switches. The recall covers 538,000 2011-2015 Dodge Journey vehicles in North America and 233,000 2011-2015 Fiat Freemont crossovers sold elsewhere. Dealers will inspect and replace the wiring, as needed and equip it with additional protective covering. The automaker is also recalling 565,000 vehicles to replace their alternators because of fire risks. The company said hot ambient temperatures could lead to premature diode wear, may result in a burning odor or smoke, could impact the anti-lock braking system or lead to engine stalls. The company said it is aware of two potentially related accidents but no injuries. The recall covers 2011-2014 model year Chrysler 300, Dodge Charger and Dodge Challenger cars and Dodge Durango SUVs and 2012-2014 Jeep Grand Cherokee SUVs. In October, Fiat Chrysler recalled about 86,000 Ram 2500 and 3500 pickup trucks, 3500, 4500 and 5500 chassis cabs from the 2007-2013 model years and 2011-2014 Dodge Charger Pursuit sedans for the same alternator issue. Fiat Chrysler said at the time one minor injury was related to the recall. Dealers will replace the alternators. By David ShepardsonRelated Video: Auto News Chrysler Fiat RAM Safety Coupe SUV Sedan FCA dodge journey fiat chrysler automobiles fiat freemont