2014 Ram 1500 Tradesman/express on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Ram considering Rumble Bee concept for production

Yellow truck enthusiasts, take note - Ram is considering production for its Rumble Bee Concept, a very, very extroverted pickup that debuted at the 2013 Woodward Dream Cruise. Drawing inspiration from the last Ram Rumble Bee, which in turn borrowed heavily from the Dodge Super Bee muscle cars of the 1960s, the Rumble Bee sports a few things that set it apart from the standard 1500 lineup.
The most obvious change is its retina-scorching, matte yellow paint. Teamed up with a two-inch suspension drop and monster 24-inch black wheels wrapped in low-profile tires, the Rumble Bee cuts an imposing figure. Matching that aggressive exterior is a 5.7-liter Hemi V8, complete with 395 horsepower and an exhaust system that can go from raucous and muscle-car-like to the full-on NASCAR at the push of a button.
According to Edmunds, after a positive reception at the Dream Cruise, the Auburn Hills automaker is now presenting the truck to dealers in a bid to gauge interest. "We try to listen to the dealers. They know their marketplace," Ram's Dave Sowers tells Edmunds, adding that Ram could produce the new truck.

Ram heavy-duty trucks look more conservative than new Ram 1500

We've had a pretty good peek at the 2019 Ram 1500 thanks to spy shots and renderings. (UPDATED January 2018: Here's the full reveal from the Detroit Auto Show.) And from what we've seen of it, it's a major departure from Rams of the past. We haven't seen as much of the Ram heavy-duty line, but these spy shots caught one out on the town, and it appears the Ram 2500 and 3500 will have a less controversial design. The big-rig tall grille is still the truck's focal point, but the design is a familiar one, featuring the same look featured on the current Ram's luxurious range-topping trims like the Ram Laramie Longhorn. We'll have to wait to see if the new heavy-duty trucks will continue to use this grille solely for range-topping trims and if the 1500's new look will venture up to its big brothers, and therefore banish the crosshairs for good. Regardless of the grille design, the headlights still sit fairly low next to it. That emphasizes the semi-truck design since the tops of the fenders are lower than the top of the hood, which cascades to meet said fenders. The headlights also look potentially carry-over. Really, there are so many similarities it leads us to believe the new heavy duty might be more of a refresh than a completely new design. Another interesting thing to note is that this Ram appears to use a similar drivetrain and suspension to the current heavy-duty trucks. Like the vast majority of trucks, it has a solid rear axle, but probably with coil springs as Ram currently does. Up front, though, it seems the solid front axle has also been retained. This should be good news for fans of the off-road-ready Power Wagon. We're probably still a ways away from seeing the heavy-duty Rams. Last year, we learned a rumor that the heavy-duty trucks were delayed for an unspecified amount of time. We wouldn't expect to see anything official about the truck until at least 2019, about a year after we expect to see the 2019 Ram 1500 revealed. Related Video: Featured Gallery Ram Heavy Duty spy shots View 16 Photos Image Credit: KGP Photography Spy Photos RAM Truck