2014 Ram 1500 Tradesman/express on 2040-cars

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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Chrysler's mysterious limo spotted in trailer for new Wolverine movie

Way back in the warm, sunny days of June, we reported on a rather strange looking Chrysler-badged limousine spotted during filming for the latest installment in the Wolverine saga. Now, with the first trailer for Logan (or Wolverine 3, if you prefer its informal name) hitting the internet, we're getting another look at the odd limo, along with a few other offerings from Fiat Chrysler Automobiles. There's a flock of "Federal Police" Rams and a spinning, bluish-green Rebel – we're guessing Wolverine and Professor Xavier stole it from some kind of work crew – judging by the gold-ish decals on the door and the work box in the bed. Our look at the Chrysler limo isn't great, although it does appear in two scenes of the trailer. We're thinking these shots are connected, and here's why. Our first sighting comes in a cemetery, where the hulking limo sits in the background while Wolverine takes a pull from a pint of liquor. This scene ties in neatly with the images from June – we've embedded the tweet that posted the original shots at the bottom – which shows Wolverine wearing the same clothing. Comparing the shape of the limo's mirrors in June with a later scene in the trailer, we can safely say that Wolverine eventually ends up driving the limo, with a worried Professor Xavier in the backseat. While FCA hasn't been shy about wanting to hook up with Hollywood blockbusters, Logan is quite a lot different than Star Wars, Episode VII: The Force Awakens, or even Batman vs. Superman: Dawn of Justice. The tone of this entire trailer, from Johnny Cash's baleful cover of Nine Inch Nails' Hurt to the dire medical condition of Patrick Stewart's Professor Xavier, is depressing and emotional. That's a far cry from the super-successful superhero blockbusters that roll out of Marvel Studios every year. You can spot the exterior of the limo at 0:17, the interior at 1:03 (the scene is cut to make it look like Logan and Professor X are driving the Ram Rebel that appears at 1:02), and the police Rams at 0:48. Aside from the new FCAs, there's also a lovely first-gen Ford Bronco. Logan hits theaters on March 3, 2017. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: