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Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

2019 Ram 1500 pickup spotted without the classic crosshairs

Ram has done a good job of hiding its next-generation trucks from the public, but one of our spy photographers finally glimpsed the pickup with very little camouflage. One truck was even wearing just its factory paint job. From what we can see, the 2019 Ram pickup will be a big departure from the current generation. (UPDATE, January 2018: Here are the story and photos from the 2019 Ram's full reveal at the Detroit Auto Show.) Up front are the most significant changes. Ram trucks since the mid-'90s have been distinguished by their big-rig looks that consisted of low mounted headlights, and a tall, proud grille. That grille was also made all the more prominent by how the middle of the hood met the top of the grille, while the sides of the hood and the fenders dipped down toward the headlights. This traditional look has mostly disappeared. The headlights have been raised up to the top of the grille opening. Now the grille drops below the lights. There is still a hint of the old style in the hood, but the look is very different. That hood and the front bumper also are more sculpted and detailed to emphasize the truck's toughness, and the hood now features a badge with the model of truck and its engine. The dark red truck in the photos has a 5.7-liter V8. The grille appears to be missing the classic crosshairs, too, and instead there's just one horizontal bar. It's possible this is just for this trim level, since the current Ram has a variety of grilles sans crosshairs. Moving around the truck, the changes are less radical. The Ram's flanks are still impressively clean and uncluttered, featuring simple, organic curves. The taillights are more detailed now, and the turn signals and reverse lights have little swoops in them. The tailgate is very clean, too, and the various holes in the back indicate that there will be no shortage of badging and garnish options at the rear. Expect to see all the details in the near future, in time for the 2019 model year. Related Video: