2014 Ram 1500 Tradesman/express on 2040-cars

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2015 Ram 1500 Rebel is rugged, oddly styled

Feeling rebellious? Ram has you covered for 2015 with its new 1500 Rebel model, which, though nowhere near as focused as the Ford F-150 Raptor with which you may think it competes, is skewed toward the always-nebulous "outdoor lifestyle" set that marketing teams the world over seem to covet so much. For such hiking/camping or otherwise outdoorsy types, the Ram Rebel offers an extra inch of suspension travel over regular-grade 1500 models, along with 33-inch tires, a new bumper that affords a better approach angle, tow hooks and a center skid plate. Those are the kind of upgrades many buyers consider mandatory for basic off-road capability, and it's nice that Ram has baked them into a single model. We're less enthused by the in-your-face styling of the rebel, particularly up front, where the traditional crosshair grille has been replaced by a protruding proboscis that's nothing if not unique. There's also massive RAM lettering on the tailgate, just in case you weren't sure who made the Rebel... The show truck's red exterior is mimicked inside, and the leather seats are embossed in a tire-tread pattern. Subtle, it is not. Buyers will have the choice of a 3.6-liter V6 or 5.7-liter Hemi V8 engine, mated to an automatic transmission and the choice of two- or four-wheel drive, though we don't understand why anyone would choose a Rebel without 4x4. In any case, check out the live pics above and the press release and videos below for more details. New 2015 Ram 1500 Rebel Makes a Statement 2015 Ram 1500 Rebel takes advantage of exclusive air suspension in order to offer increased ride height Standard 33-inch tires provide capability and rugged looks First time 3.92 axle ratio available on 3.6-liter Pentastar V-6 engine Equipped with factory lift, skid plates, tow hooks and other off-road-ready features New front grille design a significant styling departure for Ram Truck brand New interior colors and materials, including Radar Red and Black seats with tire tread-matching pattern January 13, 2015 , Auburn Hills, Mich. - The new 2015 Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment. "Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time but the right combination didn't present itself until now," said Bob Hegbloom, President and CEO - Ram Truck Brand, FCA US LLC.

Ram 1500 Mossy Oak Edition ready to hit the woods

Among all the debuts at the Detroit Auto Show next week, Ram will remove the ghillie-suit veil from its 2014 Ram 1500 Mossy Oak Edition, but the truck's bigger - and more fitting - debut will take place later in the week at the Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas. The new Mossy Oak Edition is aimed at hunting, camping and fishing enthusiasts, and it will go on sale within the next couple of months with a base price of $39,985, not including $1,195 for destination.
With plenty of accolades already in the bag for 2013 (including Motor Trend Truck of the Year and Truck of Texas), the 2014 Ram 1500 is definitely getting plenty of attention, and the new camouflage job from Mossy Oak should help get a few more eyeballs on this truck. Starting with the Ram 1500 4x4 Crew Cab Outdoorsman, this special edition is only offered in three exterior colors - Black, Black Gold or Prairie Pearl (shown above) - to go with the Mossy Oak camouflage along the lower edges of the body as well as the upper edge of the cargo bed. Unlike the previous Mossy Oak Edition (2011-2012), buyers can now opt for the innovative RamBox system in which to store plenty of hunting, camping and fishing gear.
Inside, there's more camo on the center stack and door panels, and the headrests are embroidered with the Mossy Oak logo. Like the Outdoorsman, the Mossy Oak Edition comes standard with cloth seats in two available colors, but it adds in a new option: Katzkin leather in Espresso Tuscany with the Mossy Oak logo embroidered into the seatbacks. Scroll down for more information on the 2014 Ram 1500 Mossy Oak Edition.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.