2014 Ram 1500 Tradesman/express on 2040-cars

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2013 Ram 1500 earns Truck of Texas honors

Auto writers around the country tend to specialize in different vehicles based on the trends of our respective home markets. The New England Motor Press Association, for example, presents an award every year for the best winter vehicle. With that in mind, it is fitting that the Texas Auto Writers Association doles out an annual truck award. This year, the TAWA "Truck of Texas" is the 2013 Ram 1500.
In a announcement from TAWA, the new Ram took top honors based in no small part on, "a new 3.6-liter V6 that boasts 42 percent more power, improved fuel economy, infotainment upgrades and available eight-speed automatic transmission and air suspension." And according to Ram CEO Fred Diaz, "Automotive reporters have reacted extremely favorably to the new 2013 Ram 1500, and our research tells us that resonates with truck buyers." The Ram 1500 unseated the previous Truck of Texas, the 2012 Ford F-150.
The Texas Auto Writers Association Truck Rodeo was also an occasion for journalists to award an SUV of Texas, and thankfully, the distinction is made between SUV and CUV. The Jeep Grand Cherokee took top honors in the SUV department, with TAWA pointing to models like the off-road-ready Trailhawk and feature-laden Overland Summit. It is the third consecutive year that the Grand Cherokee has achieved this accolade. The award for top crossover went to the 2013 Buick Enclave, which is in its first year of a new design. To read more on the Truck of Texas award and all the finalists, check out the press release below.

Italian coachbuilder wraps a modern-day Citroen van in a retro skin

Italian coachbuilder Caselani resurrected an obscure, often-forgotten model from Citroen's past to offer van buyers an additional retro-styled option. Called Type HG, it's based on the current-generation Citroen Jumpy. One of the French carmaker's best-known vintage vans is the Type H, which was built with only minor changes from 1947 to 1981. It's aged into a sought-after classic that's popular as a food truck and as a camper from Paris to Sydney. Few realize Citroen planned to release a smaller model named Type G which looked almost exactly like the H but used an air-cooled flat-twin engine shared with the 2CV. Several prototypes were made, but the project was canned in favor of the 2CV-based, nine-horsepower AU van released in 1951. It's this little-known prototype that only exists in Citroen's official heritage collection and in the minds of the most indoctrinated French car enthusiasts that Caselani chose to bring into the 21st century. And, because the Type G (shown below) was a shrunken copy of the Type H from a design standpoint, making a body kit that fits the Citroen Jumpy was relatively simple. Caselani liberally borrowed styling cues from its modern version of the Type H, which is based on the larger Citroen Jumper sold as the Ram ProMaster in the United States. It adds a new-look front end with a vertical grille, chromed chevrons, and round headlights positioned as far out of the body as regulations permit, corrugated body panels, and a redesigned rear end. Whitewall tires are optionally available. Caselani offers the Type HG as a passenger van, a crew-cab van, and a panel van. Pricing starts at 29,400 euros before taxes are factored in, a sum that represents about $35,000 and that corresponds to a short-wheelbase panel model powered by a 100-horsepower, four-cylinder turbodiesel engine. Alternatively, motorists who already own a Jumpy can purchase the transformation kit on its own for 14,800 euros (about $17,500). For added peace of mind, Caselani pointed out the conversion was created with Citroen's input, and the brand authorized the kit. We know what you're thinking: what on earth is a Jumpy? Glad you asked! It's a van positioned in the middle of Citroen's commercial range. It slots between the Berlingo, which competes in the same segment as the Ford Transit Connect, and the Jumper, which is marketed as an alternative to the Ford Transit.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.