2014 Ram 1500 Tradesman/express on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

NHTSA probing Ram recall pace, communication

The National Highway Traffic Safety Administration has announced that it's looking into Chrysler Group's handling of a pair of recalls affecting roughly one million Ram pickup trucks. Reuters is reporting that the regulatory agency is focusing on the availability (or lack thereof) of parts and "poor communications" from the automaker in its investigation.
"Customers have been advised in accordance with the regulations governing recalls," Chrysler spokesman Eric Mayne told Reuters via email. "We are continually replenishing our supply of replacement parts. Chrysler Group regrets any inconvenience our customers may have experienced."
NHTSA disagrees, arguing that the recalls, which affect 972,000 trucks from 2003 to 2012, are being delayed by the lack of parts.

FCA recalls over 200k Jeep Cherokees for windshield wiper static

Fiat Chrysler Automobiles is issuing a recall for over 200,000 versions of the 2014 Jeep Cherokee due to a problem with static buildup disabling the windshield wipers. FCA has identified 158,671 units in the United States. Another 18,366 vehicles are estimated to be affected in Canada, a further 3,582 in Mexico, and 26,049 outside of North America. The problem, according to the first statement below, results from static building up if the wipers are operated in dry conditions. The static could mess with the wipers' control module, rendering them disabled. To fix the problem, dealers will be instructed to install a ground strap to the module. In parallel, FCA is also offering incentives to the owners of certain trucks that were subject to recall but for which remedies were not immediately available. To encourage those owners to bring their older vehicles in for the required service, the automaker will disperse $100 prepaid cards for use at their discretion. The program is offered to owners of certain model year Jeep Grand Cherokee, Jeep Liberty, Chrysler Aspen, and Dodge Durango sport-utility vehicles, as well as certain Dodge Dakota and Ram trucks. Owners of the affected Grand Cherokees will have the option instead to take a $1,000 consideration toward the purchase of a new vehicle or for parts and service. The offers are only being extended under certain specific criteria, though. So if you think that could be you, you'll want to read through the conditions in the second announcement below. STATEMENT: CONTROL MODULE August 31, 2015 , Auburn Hills, Mich. - FCA US LLC is recalling an estimated 158,671 SUVs in the U.S. to help protect their control modules from static buildup that may potentially disable the vehicles' windshield wipers. An investigation by FCA US discovered static buildup may occur if the vehicles' windshield wipers are activated during dry conditions. Significant static buildup may affect a control module that powers the wipers. The Company is unaware of any related injuries or accidents. Affected are model-year 2014 Jeep Cherokee SUVs. An estimated 18,366 vehicles will be recalled in Canada, as will an estimated 3,582 in Mexico and 26,049 outside the NAFTA region. Dealers will install a ground strap to the control module to eliminate the potential for static buildup. Customers will be advised when they may schedule service, which will be performed at no cost.