2014 Ram 1500 Tradesman/express on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Ram trucks set for export to Australia, New Zealand

Looking across the Pacific at Australia's car-based utes is always a little exciting because it's a glimpse at a land where models not unlike the classic Chevrolet El Camino survive. Now, the Aussies are about to see how the US builds big trucks thanks to a deal to import the Ram 2500 and 3500 into the country. This new market entry comes about thanks to a deal between Ram and the New Zealand importer of FCA products, and once across the ocean, the trucks are converted to right-hand drive. The automaker has "worked closely with our engineers to produce a vehicle that is as close to an official factory right-hand-drive vehicle as it can be without it having actually run down the factory production line," Clyde Campbell, co-owner of Fiat Chrysler New Zealand," said to Drive. The first batch of pickups is set to go on sale to Kiwis and Aussies in October, but further details about them aren't disclosed yet, including available powertrains and price. Drive estimates the Ram 3500 to retail for over 100,000 Australian dollars ($76,000). The trucks are being aimed at those with heavy loads to haul like industrial companies or people with large horse trailers. These might not be the last two Ram models to make it Down Under, either. According to Drive, the New Zealand importer is working to strike a similar deal to bring the Ram 1500 across the Pacific in the future.

2018 Ford F-150 Powerstroke vs. 2018 Ram 1500 EcoDiesel: comparing the specs

Now that Ford has finally released specifications for its diesel Ford F-150, we can finally see how it stacks up against its sole competition, the Ram 1500 EcoDiesel. Naturally, since we haven't driven the new diesel F-150, we can't tell you which is better on the road, but there are interesting things we can glean from the numbers. Compare these and other potential new vehicle purchases using our tool. For one thing, the two trucks are extremely similar from a powertrain perspective. Both trucks use a turbocharged 3.0-liter V6 diesel, with the Ford using a 10-speed automatic, and the Ram using an 8-speed automatic. The Powerstroke engine is built in the U.K. but specifically tuned by Ford for American pickup truck duty. It is also is related to the diesel V6 used by Jaguar and Land Rover. The Ram 1500's engine is made by VM Motori. Only 10 horsepower and 20 pound-feet of torque separate the two, with the Ford getting the slight advantage. The Ford also produces its horsepower and torque slightly sooner than the Ram. Peak power in the Ford comes at 3,250 rpm compared to 3,600 rpm in the Ram, and peak torque arrives at 1,750 rpm in the Ford, and 2,000 rpm in the Ram. View 9 Photos More significant differences become apparent in the payload and towing area, both of which put the Ford at an advantage. The F-150 Powerstroke can carry 2,020 pounds of cargo, or tow 11,400 pounds. The Ram EcoDiesel, depending on configuration, can carry 1,100 to 1,600 pounds of cargo, and tow between 7,560 and 9,210 pounds. Fuel economy might go to the Ford if it hits the company's target of 30 mpg highway. That would beat the Ram's 27 mpg highway. We don't know what Ford's target city mpg is, but the Ram manages 20 in town with two-wheel drive. Four-wheel drive drops the city rating to 19 mpg. View 6 Photos The biggest decider between the trucks might be cost. Ford is only offering its diesel engine on higher end trims, which means that the cheapest diesel F-150 starts at $46,315. That's for a two-wheel drive Lariat extended cab with a 6.5-foot bed. Ram on the other hand, offers the diesel in everything from its ultra-bare-bones Tradesman pickup, allowing for a base price of just $28,585, up to the fancy Laramie Longhorn and Limited trims. Ram's diesel is also available with all cab variants, while Ford's is only offered in extended- and double-cab body styles.