2014 Ram 1500 Tradesman/express on 2040-cars

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Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Ram offers Rebel 1500 Black in any color you want but especially black

The new Black edition is a natural extension of the Ram 1500 Rebel idea: making a good truck look a little more badass. So on top of the Rebel appearance goodies, which includes that distinctive grille and a bunch of (new for 2016) extras like beefier fender flares, the Black brings a lot of dark accents to the mix. But don't assume that you have to get one with a black exterior. You can get the Black edition in any color the Ram 1500 Rebel is normally offered in. What the Black edition adds to the mix is darkened wheels, brush guard, and an interior that is totally blacked-out. The heated, embroidered seats can also done up with Katskin leather. Bits like the door bezels, instrument panel and gauge rings, and grey accent stitching class up the cabin. Like a regular 1500 Rebel, buyers have a choice of the 5.7-liter Hemi V8 or 3.6-liter Pentastar V6, either paried with the Rebel's standard 33-inch offroad tires and air suspension. If you want one, prices start at $46,910. The Rebel Black will be at dealers by March. Related Video: