2014 Ram 1500 Tradesman/express on 2040-cars

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Did Ram outsell Chevy Silverado for first time in history last month?

Recently released automotive March sales figures point to a major shakeup in the pickup world. Last month, Ram's trucks overtook the Chevrolet Silverado to become the second-best selling vehicle in the segment for the first time ever.
The Ram pickups outsold the Silverado by 285 units in March. Chrysler shifted 42,532 trucks for the month compared to 42,247 for the Chevrolet fullsize. According the Allpar, this is the first time either Dodge or Ram's pickups have outsold Chevy in a month, and the Bowtie has held down the second place spot in the pickup market since 1978 when Ford took over the top spot. The F-Series remains the market's king, with 70,940 sales in March and 173,358 sold since January.
The results may only be a blip. From January through March, Ram has sold 96,906 trucks versus 107,757 for the Silverado. One month of sales figures isn't enough to call this a trend, but it's certainly an interesting data point.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Power Wagon train: Exploring the Mojave Road

If you're in Vegas with free time and keys to a Power Wagon, taking an interstate home seems pointless when there's a 135-mile desert trail an hour away, an ideal opportunity to live with – and in – this off-roading Ram pickup for three days. So with friends schlepping camping gear to a rendezvous, this test/history lesson was on. The Road The Mojave Road most closely echoes the path 19 th century westbound settlers and eastbound government supply teams followed between the Colorado River near the AZ/CA/NV junction and Barstow en route to Los Angeles. This 35 th parallel route based on Indian trails has also been called the Old Spanish Trail, Old Government Road (how it appears on many navigation system maps), and the Mohave Road. It was preferred for having more temperate weather and reliable water than routes further south. Desert travel particularly was all about water at regular intervals. Much of the Mojave Road is under National Park Service purview in the 1.6-million-acre Mojave National Preserve, encompassing a big chunk of southeastern California. Nestled between two interstates, there are paved access roads to north and south, so you needn't run the entire distance if only a few areas interest you. It is home to geologic formations from mountains to lava beds and tubes, Joshua trees, and after rains like this winter, beautiful wildflower blooms. You'll see old mines and rail lines, and hear the "singing" sand dunes at Kelso (which I'd categorize as more of a monk's chant). We saw birds of prey, wild burros, lizards, and rabbits, and heard or saw evidence of coyotes, cows, and roadrunners. All the while figuring a rattlesnake could be behind any bush. The plan was to enjoy the mesquite scents and make a few stops (the Rock House, Mojave Mailbox) but otherwise make a non-committal east-to-west camping trip of it. Do as much or little as you like, though the NPS does remind you the desert can be an inhospitable place. Cell service is hit-or-miss, and they specifically recommend against relying solely on automotive GPS navigation. Lower elevations average triple-digit highs four months of the year while upper elevations get snow; in February the temperature at our 2,800-foot campsite dropped to freezing while days were sunny and moderate. If the entire road is open, it's about 135 miles from the river to western end, but in February expect portions to be closed, potentially making it many miles longer.