2014 Ram 1500 Sport on 2040-cars

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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

NHTSA probing Ram recall pace, communication

The National Highway Traffic Safety Administration has announced that it's looking into Chrysler Group's handling of a pair of recalls affecting roughly one million Ram pickup trucks. Reuters is reporting that the regulatory agency is focusing on the availability (or lack thereof) of parts and "poor communications" from the automaker in its investigation.
"Customers have been advised in accordance with the regulations governing recalls," Chrysler spokesman Eric Mayne told Reuters via email. "We are continually replenishing our supply of replacement parts. Chrysler Group regrets any inconvenience our customers may have experienced."
NHTSA disagrees, arguing that the recalls, which affect 972,000 trucks from 2003 to 2012, are being delayed by the lack of parts.

2014 Promaster looks like a Fiat, hauls like a Ram

A new day is dawning, folks. The old-guard vans of our youth are being replaced with a new flock of European-inspired commercial vehicles from the likes of Ford, Nissan (Renault) and Mercedes-Benz. Here in Chicago, Ram pulled the covers off its entry into the reborn commercial van market with the 2014 Promaster, based on the well-known European Fiat Ducato.
Ram makes no bones about the Promaster's Fiat underpinnings, though the company claims it has beefed up the machine for US roads and uses with a re-engineered chassis, a more robust suspension setup, improved brakes (from Brembo), additional corrosion protection, improved climate control and additional safety systems.
Power comes from one of two powerplants options, one gas and one diesel. First up is Chrysler's well-known 3.6-liter Pentastar V6 rated at 280 horsepower and 260 pound-feet of torque mated to a six-speed automatic transmission. For a bit more pulling power and durability, Ram is offering a new 3.0-liter four-cylinder diesel engine pumping out 174 hp and, more importantly, 295 lb-ft of torque at just 1,400 rpm. That engine sends its torquey goodness through a six-speed electronically controlled automated manual gearbox.