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A plea for Ram to build the Hellcat-powered Rebel TRX concept

The Rebel TRX Concept is a high-performance off-roader with a supercharged 6.2-liter Hemi V8 that's capable of traveling at speeds of up to 100 miles per hour on rough terrain. There's only one other road-legal machine that has the same off-roading capabilities as the concept – ahem, the Ford F-150 Raptor – and if there's ever been a vehicle that Ram needs to build, it's this one. The market is saturated with pickup trucks of various sizes. Ram itself offers options for consumers looking to tow massive cargo or go off-roading with the Power Wagon and Rebel. But there's also a clear market for the hardcore off-roader, and the Raptor has gone unchallenged for too long. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ford proved that the market could handle a fast off-road truck with the 2010 SVT Raptor. Demand for the vehicle skyrocketed and after a few years, Ford had to up production from three to five trucks per hour at its Dearborn Truck Plant in 2013. The original V8 model immediately gained stardom for being a purpose-built machine capable of tackling rough terrain at high speeds. The latest 2017 Raptor is shaping up to be a brute in its own right. Gone is the 6.2-liter V8, which has been replaced with a modern twin-turbocharged 3.5-liter V6. Despite having a much smaller engine than its predecessor, the upcoming Raptor boasts better performance at 450 horsepower and 510 pound feet of torque – up from the V8's output of 411 horsepower and 434 pound feet of torque. With Fox lending a hand with some high-performance shocks and the pickup truck getting various off-roading modes, including one called "Baja," few road-legal machines will be able to match 2017 Raptor when asphalt runs out. Even still, the Rebel TRX concept looks and sounds like it's in a different league. The Rebel TRX concept's design is the perfect combination of speed and looks, which makes it hard to believe that Ram built the concept in just three months, according to an engineer. A higher-up within FCA sent in the demand, and the Ram team obliged with a fully functioning prototype. The Rebel, which Ram has always said is not a Raptor-fighter, can be fitted with the 5.7-liter Hemi V8, while the larger Power Wagon is equipped with the 6.4-liter V8. The supercharged 6.2-liter V8 (the Hellcat engine), as an engineer points out, makes sense in the concept.

Tesla Model 3: Finding perspective

The reveal of the Tesla Model 3 this week was one of the biggest automotive events of the year. The car attracted 180,000 pre-orders in just 24 hours, gave the company's stock a jolt, and set Tesla on a more ambitious growth path for the rest of the decade. It's a staggering feat considering the Model 3 is one car, from one company that's just 13 years old. It begs the question: Is all of this attention warranted? Barclays analyst Brian Johnson urged investors to "take a deep breath," and be mindful that the Model 3 won't likely arrive in "significant volume" until possibly 2019. Though Tesla promises the car will launch in 2017, Johnson points to the slow rollouts of the Model S sedan and Model X crossover as cautionary notes. The potential extended wait didn't temper the enthusiasm of Tesla's faithful, and many put down deposits before they had even seen the car. Johnson compared the hype to a "Black Friday atmosphere," saying the social media buzz went from "insane mode to ludicrous mode," in a riff on Tesla's driving features. Still, the Barclays analyst was admittedly "curmudgeonly" when it came to Tesla's stock price. In comparison, Morgan Stanley called Tesla's shares undervalued, and expects the Model 3 to be the start of cataclysmic changes in the industry. "We have said for some time that, despite its many worthy accomplishments, Tesla had not yet truly disrupted the auto industry," according to a report led by Adam Jonas. "We are now getting a feeling that this may be starting to change." The Model 3 offers a range of 215 miles on a single charge, can sprint to 60 miles per hour in less than six seconds, and has room for five. It will also be capable of charging on Tesla's supercharging network and features the company's autonomous technology. With a starting price of $35,000 before incentives, it's arguably the most futuristic car that's attainable for a wide swatch of American buyers, though the Chevy Bolt EV is comparable (200-plus-mile range, $37,500 MSRP before incentives) in many ways. The Model 3's attainability is what partially drove the hype. It was like Elon was whispering: Y ou can own the future. The question is now: Can Tesla deliver? If it does, this early fanfare will be richly deserved. News & Analysis News: Top Gear appears to be in turmoil as Chris Evans works four hours a day. Analysis: Is this a soap opera or a car show?

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.