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Ram shows off its 2019 Heavy Duty trucks in Laramie Longhorn trim

It may not be everyone's bag (baby), but Ram's high-end Laramie Longhorn trim level has proven quite successful for the truck maker. The Southwestern-themed kit has won the Luxury Pickup Truck of Texas award three years in a row, and you know how popular fullsize pickups are in the the great state of Texas. No surprise, then, that the truck is making its debut today at the Houston Auto Show just a week after other trim levels of Ram's 2019 2500 and 3500 Heavy Duty pickup truck line were displayed in Detroit. Like other 2019 Ram HDs, the Laramie Longhorn comes standard with a 6.4-liter gasoline-fueled Hemi V8 sending 410 horsepower and 429 pound-feet of torque through an 8-speed automatic. Two diesel engines are optional, both sourced from Cummins, both displacing 6.7 liters, and both mated up with 6-speed automatic transmissions. The first step up the diesel ladder nets the buyer 370 hp and 850 lb-ft. But the big dog is the High Output inline-six-cylinder diesel with 400 horsepower and a superlative-defying 1,000 lb-ft of torque at just 1,800 rpm. What sets the Laramie Longhorn apart from lesser models are its interior furnishings. It's heavy on full-grain leather, but now boasts a new alligator skin-embossed surface over the center console, instrument panel, seats and door-panel inserts. Warm-hued satin chrome and brushed nickel trim are unique to the Longhorn, as are barn-wood accent pieces. The interior color offerings include a two-tone brown and a black and tan package. Outside, the Laramie Longhorn offers optional RV Match Walnut Brown bumpers and flares for those who want a unified towing experience. Wheels measuring 20 inches in diameter are offered in various finishes, and the badges are inspired by large belt buckles. See for yourself in the image gallery up above. If you find the style appealing, prefer to travel with your vacation home in tow, and don't mind a starting price that's sure to approach $60,000 with the base V8, Ram promises its Heavy Duty haulers will ride better than their Ford or Chevy equivalents due to their five-link coil and air-bag supported suspension systems. Plus, with a max tow rating of 35,100 pounds courtesy of the the Cummins H.O. powertrain, Ram has bragging rights as the baddest truck in town... for now. Related Video:

Omaze is giving away a luxurious, custom Ford F-250 off-roading machine

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze.  Enter to win this giveaway or any other Omaze experience between now and November 26, 2020, use code UNWRAP300 and receive 300 bonus entries. Winning this sweepstakes will be the best Black Friday deal you’ll ever find. Personally, IÂ’m not much of a heavy-duty pickup guy. I donÂ’t have a camper to tow, nor the garage space for a big truck. But I can appreciate them. Driving a Ram Power Wagon off-road in the Nevada desert is boatloads of fun. If you need to tow 15,000 pounds and love off-roading, thereÂ’s nothing better than a heavy-duty pickup, and this custom F-250 that Omaze is giving away is one youÂ’d love to take off-road in the wide open space of a desert. Win a Custom Ford F-250 4x4 Diesel and $20,000 - Enter at Omaze This truck, customized by LGE-CTS, is a monster. It features a 6.7-liter Power Stroke V8 turbodiesel under the hood that produces 475 horsepower and over 1,000 lb-ft of torque, 1,050 to be exact. You read that right. Four-figure torque. It also has a towing capacity of 15,000 pounds and a payload of 3,320 pounds.  Here are some of the other off-road customizations, according to Omaze: “Baja Forged 5” bulge carbon fiber fenders and bed sides, Baja Forged front and rear tubular bumpers, bed cage spare tire rack, rigid light bar and accessory lights, Warn 9,500-lb winch, ICON Stage 5 Coilover conversion suspension with 3.5” lift, 8” Method wheels w/ 37” Toyo tires, Banks cat-back exhaust, iDash and Pedal Monster.” While it may look like an off-road brute on the outside, the interior is all luxury, with a panoramic sunroof, and luxurious leather heated and cooled seats. Another addition to the interior: $20,000 in cash. And like most Omaze giveaways, taxes and delivery fees are covered, so you can spend that cash however you want. The best part is that every donation supports First Responders ChildrenÂ’s Foundation, which, for almost two decades, “has provided financial support to children who have lost a parent in the line of duty as well as families enduring significant hardships due to tragic circumstances.

Ram to go on a Rampage with new small pickup?

When people look back at today's automotive industry, what do you think they'll remember us for? The emergence of hybrids? Ever more expensive and exotic supercars? The dawn of the self-driving car? All likely scenarios, but so is the blurring of lines between one bodystyle and another, giving rise to hardtop convertible coupes and crossovers of every shape and size. But one bodystyle the North American auto industry has stayed largely away from in the past couple of decades is a car nose and chassis with a pickup bed.
It's a bodystyle immortalized by the Chevrolet El Camino, but with few exceptions, we haven't seen too many of these automotive platypuses in recent years on our turf. Subaru tried with the Baja and the low-volume Honda Ridgeline soldiers along largely unchanged, but the genre's biggest adherents are still Down Under, where ute versions of the Holden Commodore and Ford Falcon live. With a few other examples scattered to the four corners of the earth, that's really about it. But if these spy shots are anything to go by, it looks like Fiat Chrysler Automobiles could be working to bring it back.
Spied undergoing testing in Michigan, what we appear to be looking at is a heavily disguised Fiat Strada being prepared - like the Fiat Ducato-based Ram ProMaster and the smaller Doblo-based ProMaster City - for Stateside duty as a Ram product. The Strada, for those unfamiliar, is a product of Fiat Automóveis in Brazil and is based on the Palio economy car. The nameplate has been around South America since 1996 and was originally designed by Giorgetto Giugiaro (long before Volkswagen monopolized his talents), and takes a more rugged approach in the form of the Strada Adventure.