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FCA names Mike Manley head of Ram brand

Sergio Marchionne seems to revel in shifting the numerous portfolios of the senior executives who work under him. Case in point: the latest round of hat-swapping announced by Fiat Chrysler Automobiles. Several appointments have been made at the top levels of the group, chief among them a new head of the Ram truck brand. That role will now fall to Mike Manley, who will also retain his responsibilities for the Jeep brand and as COO for the Asia-Pacific region. With his hands busy enough as it is, we'd imagine that much of the day-to-day will fall to Robert Hegbloom. He had Manley's new job until now – but will still remain head of the Ram brand for North America, where the bulk of its business is conducted. Along with the shift in leadership for the Ram brand, FCA also named Reid Bigland as head of fleet operations for North America. Bigland is also responsible for sales in the same region, and for the Alfa Romeo brand here as well. The company also named Tim Kuniskis to the Group Executive Council, charged with overseeing all the passenger-car brands in North America – including Dodge, Chrysler, and Fiat. While it was at it, FCA also named Al Gardner as head of network development for North America, and Jason Stoicevich as Bigland's deputy for US fleet and small-business sales. All these appointments take effect immediately. FCA US ANNOUNCES LEADERSHIP CHANGES October 5, 2015 , Auburn Hills, Mich. - FCA US today announced several leadership team moves in support of changes at the Fiat Chrysler Automobiles N.V. (FCA) Group Executive Council (GEC) level. The moves were made to ensure proper representation of all of FCA's major brands on the GEC, the highest management level decision making body within the FCA organization. Earlier today, the following moves were announced at the GEC level. - Mike Manley is appointed Head of Ram Brand. Manley will retain his current GEC responsibilities as APAC Chief Operating Officer and Head of Jeep Brand. - Reid Bigland is appointed Head of NAFTA Fleet. Bigland will continue his current GEC responsibility for NAFTA Sales & Alfa Romeo. - Timothy Kuniskis becomes a member of the GEC and assumes responsibility for NAFTA Passenger Car Brands, consisting of Dodge and SRT, Chrysler and FIAT. In addition, the following appointments were made to the North American leadership team. - Robert Hegbloom continues as Head of Ram Brand for North America, now reporting to Manley.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2022 Ram 1500 Review | Still great, but is it still best?

Things have gotten interesting. The 2022 Ram 1500 remains every bit the exceptional pickup it's been since being completely redesigned three years ago. From the humble Tradesman all the way up to the indulgent Limited (with the stupefying Ram TRX on its own high-octane plane of existence), the Ram is a thoughtfully designed truck with distinctive features and a compelling lineup of build combinations. It satisfies the nuts-and-bolts capability requirements of a serious truck, while boasting shockingly refined road manners and a knock-out interior. It's a winner. The wrinkle is that this winner's league just got a whole lot harder this season. Last year's updated Ford F-150 saw the addition of a hybrid powertrain Ram can't match, plus chassis refinements that wipe out much of the Ram's previous on-road advantages. For 2022, there's an all-new Toyota Tundra that counts a rear coil-spring suspension (just like the Ram) among its multitude of improvements, while the 2022 Chevy Silverado and GMC Sierra see their laughable interiors get replaced by what appear to be cabins that are every bit the equal (if possibly better) than the Ram in terms of design, quality and feature content. Apart from the Ford, we have yet to spend enough time with these updated competitors to make any definitive statements about which is now the best (OK, so it's probably not the Tundra), but the Ram definitely remains in the running. Interior & technology   |   Passenger & cargo space   |   Performance & fuel economy What it's like to drive   |   Pricing & features   |   Crash ratings & safety features What's new for 2022? The new Uconnect 5 tech interface is added to the Ram 1500, starting with the Big Horn trim level. It's four times faster and has three times more memory than Uconnect 4 (which was one of the better systems out there as-is). The Trailer Tow Group adds four LED lights directly above the hitch, and a new Clean Air system is now standard, filtering out 95% of air particulates. Then there's the annual Ram tradition of new models and appearance packages, most of which are pictured in the above gallery. The new Laramie G/T and Rebel G/T (pictured above left) are fully described here. The BackCountry, which builds upon the Big Horn/Lone Star, adds a body-color grille surround, black-accented two-tone paint and various black-painted exterior parts. On the other end of the trim level spectrum, the mighty TRX gains an Ignition variant.