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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Reddit user leaks photo of unmasked 2019 Ram 1500

A Reddit user has provided the best look yet at the new 2019 Ram 1500, which will be revealed officially Jan. 15 at the Detroit Auto Show. The photo shows the entire truck, without camouflage, from inside a Fiat-Chrysler plant. Clearly visible is the pickup's new grille, prominent RAM logo, and new, sculpted body. We'd previously seen spy shots of the redesigned front end with factory paint, the interior and its new split chrome bar badge and integrated headlights. Thanks to a long series of leaks dribbling out, here is everything we know about the new Ram 1500. It'll get a 5.7-liter Hemi V8 engine, probably a 3.6-liter gasoline V6 version and possibly a new version of the EcoDiesel V6. It's mostly made of steel, except for aluminum in the hood and tailgate to save weight. Buyers will get the option of a split barn door-style tailgate and advanced safety tech features. Inside will be a vertically oriented touchscreen available with hard buttons for climate control and a volume knob and redundant multi-purpose control knob. Look for all of the official photos plus our own coverage of the 2019 Ram 1500 at the 2018 North American International Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Reddit Spy Photos Detroit Auto Show RAM Truck

Fiat/PSA's dominance in small vans hangs up EU's merger approval

BRUSSELS — EU antitrust regulators are concerned about Fiat Chrysler and Peugeot / PSA's combined high market share in small vans and may require concessions to clear their $50 billion merger, people familiar with the matter said. The companies, which are seeking to create the world's fourth biggest carmaker, were told of the European Commission's concerns last week. If Fiat and PSA fail to dispel the European Commission's doubts in the next two days and subsequently decline to offer concessions by Wednesday, the deadline for doing so, the deal would face a four-month-long investigation. The EU competition enforcer, which has set a June 17 deadline for its preliminary review, declined to comment. Fiat was not immediately available for comment while PSA had no immediate comment. Hiving off overlapping businesses, usually a regulatory demand to ensure more competition, could prove tricky for the carmakers because of the technicalities. Fiat and PSA are looking to merge to help offset slowing demand and shoulder the cost of making cleaner vehicles to meet tougher emissions regulations. The deal puts under one roof the Italian carmaker's brands such as Fiat, Jeep, Dodge, Ram, Maserati and the French company's Peugeot, Opel and DS. Related Video: Government/Legal Chrysler Dodge Fiat Jeep Maserati RAM Citroen Opel Peugeot