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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Did Ram outsell Chevy Silverado for first time in history last month?

Recently released automotive March sales figures point to a major shakeup in the pickup world. Last month, Ram's trucks overtook the Chevrolet Silverado to become the second-best selling vehicle in the segment for the first time ever.
The Ram pickups outsold the Silverado by 285 units in March. Chrysler shifted 42,532 trucks for the month compared to 42,247 for the Chevrolet fullsize. According the Allpar, this is the first time either Dodge or Ram's pickups have outsold Chevy in a month, and the Bowtie has held down the second place spot in the pickup market since 1978 when Ford took over the top spot. The F-Series remains the market's king, with 70,940 sales in March and 173,358 sold since January.
The results may only be a blip. From January through March, Ram has sold 96,906 trucks versus 107,757 for the Silverado. One month of sales figures isn't enough to call this a trend, but it's certainly an interesting data point.

Recharge Wrap-up: Child Tesla driver hits baby in Chinese mall, Ram adds new CNG offering

A five-year-old child in a China shopping mall started a Tesla Model S at a display and hit a baby in a stroller. The baby fell out of the stroller and was unhurt, according to the report. A reporter from a local newspaper arrived at the scene to find the other Model S on display still powered on, this one with another child in the driver's seat. The cars had wooden blocks under the brake pedals and stickers warning the public not to touch the touchscreen. Police have opened an investigation into the incident. Read more and see all the photos at Car News China. Ram will add a new compressed natural gas pickup truck to its lineup. The new offering, which is smaller and less expensive than the current CNG pickup (pictured), will be available as a regular cab two-door with two-wheel drive and a long bed. Ram has sold 1,000 of the current 2500 CNG four-door 4x4 offering since going on sale in 2012. Ram believes the new offering will expand sales to fleet operators looking for a less-expensive truck. Read more at Automotive News. New methods of harvesting energy are being explored for automobiles. By now we're all familiar with regenerative braking, but thermoelectric harvesting from the motor, range extender or possibly even the exhaust could come to cars soon. Energy harvesting shock absorbers and exhaust turbines are also viable. Wind turbines could generate electricity while the car is parked, and piezoelectric energy harvesting could run minor electrical systems while the car is in motion. Enough energy harvesting could allow cars to use much smaller engines, and could extend the range of electric vehicles. Read more at Energy Harvesting Journal.