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Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Daily Driver: 2015 Ram ProMaster Cargo

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Ram ProMaster Cargo, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. Show full video transcript text [00:00:00:00] I'm in a vehicle that really kind of belies the name of this video series, Daily Driver. This is the 2015 Ram Promaster Cargo Van. I'm in the high roof extended length version of it. You can see that it's got an empty cargo bay behind me. It's a little strange because what I'm doing right now is commuting in it, which is definitely not what this van is made to do. The single strongest attribute of the Promaster [00:00:30:00] package that I found was its maneuverability at low speeds in and around town. That wasn't really something that I expected. I knew from driving the rest of the big vans in this segment. I've been in various Sprinters over the years, although not the brand new one, and I put a lot of miles actually on a Nissan NV. They're all meant to be more nimble than they would seem from their exterior, but the Ram just feels kind of a class above. It turns on a dime. It's really, really easy to [00:01:00:00] pull up close to a curb or another car and be able to just get in and out of a space with very little room around you. I had no problem getting up to speed with the rest of traffic. Merging and passing aren't really an issue. Sometimes you'll hear her struggle a little bit if you really put your foot in and you're trying to get around somebody, but that's just wind resistance and curb weight man, that's too be expected. Another aspect that I was really impressed with with the Promaster is the 3.6 [00:01:30:00] liter V6 engine, both in terms of its performance and its economy. It's putting out out 280 horsepower, 258 pound-feet of torque. It's a huge van. It's not quick. The cargo area back there is really nice. Not only is it tall enough that I can stand up in it. I mean, this vehicle is close to nine feet overall from the exterior dimensions. Access to the cargo area is just as easy as you would hope for too. You got a big, big sliding door over here. The rear doors open completely [00:02:00:00] flat so that it's easy to both maneuver and to get stuff in and out, obviously. The load floor is pretty low. Easily accessible. You've got the Uconnect screen with the nicer head unit.