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Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

The $100,000 Winnebago Solis is a Ram ProMaster camper with a pop-top

Think of it as bunk beds for the outdoors. Maximum personal space, and the campsite has plenty of room for activities. It's an overall win-win. Camper vans with pop-tops are some of the most useful and versatile adventuremobiles out there, and now Winnebago has created its first entry into the growing market. For the first time, Winnebago is entering the Class B pop-top camper van business with the new Solis. Based on a Ram ProMaster chassis, the Solis' exterior is 19-feet-6-inches long, 8-feet-11-inches tall, and 6-feet-8-inches wide. Inside, the ceiling is 6-foot-2-inches high, and campers have access to 21 gallons of stored water. Power comes from a 280-horsepower 3.6-liter V6 and a 220-volt solar panel is integrated into the roof. In the video below, Winnebago Product Manager Russ Garfin says the goal with the Solis was to maintain durability while keeping things as simple as possible to get the job done. With the front captain's chairs swiveled around to face inward, they look at a cabin that is basic but comfortable. The driver's seat pairs with a removable swiveling plywood table with two more seats on the other side. Behind the rear passenger seats, there is a tri-purpose heated bathroom. The toilet is technically in the shower, and the space can also be used as a drying room for wet gear or laundry. The cassette toilet holds five gallons, and the shower has hot or cold water. The gray tank holds 20 gallons. Opposite the bathroom, the kitchenette is on the passenger-side wall. On the end near the door is a 12-volt compressor-driven fridge and freezer. The cooking unit also includes a countertop extension, built-in storage, a two-burner stovetop with backsplash, and a full faucet and sink. All of the insulation and plumbing on the Solis is four-season ready, as well, so adventuring can be done anywhere at any time. In the rear, the Solis has a murphy bed that flips up and out of the way. It sleeps two adults and stores a new "movable table" underneath. When the bed is up, that table can be put down to make a working space or for hanging out at the rear of the vehicle. There is also more storage under the rear floor space. Doubling the sleeping space is the fiberglass pop-top. The roomy space sleeps two more adults and is easily accessible thanks to a folding ladder that can be stored above the driving cabin. The Solis simplifies the camping experience by packaging full amenities and lots of sleeping space within a small van.

FCA announces the winners of its Design Sketch Battle contest

Fiat-Chrysler Automobiles (FCA) designers Ralph Gilles and Mark Trostle announced the winner of the first Design Sketch Battle on their respective Instagram accounts. The 24-hour contest invited designers and enthusiasts from all over the world to submit their "wickedest and most outrageous designs for a Ram truck." Participants flooded the company's various social media accounts with creative submissions that did not disappoint. Ralph Gilles, FCA's head of design, selected submissions sent by Paul Piliste, Rezo Lomaia, Michael Stanfel, Morten Rabiee, and Joshua Reese. The sketches he selected all put a decidedly futuristic spin on Ram's design language, and one is a tribute to the original Power Wagon introduced in 1946. They embrace the company's rugged side with oversized wheels and ground clearance measured in feet, not inches. Don't look for street-oriented, low-to-the-ground performance -— like Gilles' own Tomahawk GTR sketch from 1995 — here. We've embedded his winners below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mark Trostle, the head of design for Ram and Mopar, published his top picks an hour after Gilles. He selected work by Bryan Johnson, Robin Mathew, Ricky Ryan Goimarac, Jon Sibal, and Sean Smith. His attention gravitated towards futuristic designs, too, but he channeled his inner hot-rodder by choosing what looks like a slammed quad-cab Ram with a front fascia and fender flares from a wide-body Challenger. His fifth pick is one we'd love to see in showrooms: it blends retro-inspired and modern styling cues in a street-oriented high-performance package. His winners are embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the world of Lego, designers can compete for the chance to add their one-off creation to the company's catalog of current and classic cars. We don't know if FCA will give the Design Sketch Battle winners the same distinction. In the meantime, Gilles and Trostle both said they'd post more stand-out designs on Instagram over the weekend. Spoiler alert: Someone Photoshopped a Ram 1500 Rebel grille onto a Tesla Cybertruck. You've been warned. Related Video: