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Ram recreates 'Washington Crossing the Delaware' with SI Swimsuit models

America may have been founded on the overthrow of British rule, on revolution against tyranny and the rejection of over-taxation without representation. But these days, you might argue that America is more about things like pickup trucks and swimsuit models. Fortunately you needn't choose between the founding principles and modern obsessions with this latest promo from Ram. Sports Illustrated brought together a coven of its finest (and we do mean finest) swimsuit models and set them adrift upon the frozen Delaware River atop a wooden barge with a Ram 1500 pickup towing a row boat, recreating Emanuel Leutze's famous painting, "Washington Crossing the Delaware." And just why did they go through all the trouble? Because freedom, that's why. (Be forewarned, though, that the video is not strictly safe for work, what with all the scantily clad revolutionaries and what have you.) News Source: Ram via YouTube Celebrities Marketing/Advertising RAM Videos sports illustrated swimsuit edition

The 2019 Ram 1500 will wear a brand-new face

A day after a dealer meeting leak gave us a look at the 2018 Jeep Wrangler JL and 2019 Jeep Grand Wagoneer, we now have this, our first look at the 2019 Ram 1500. The renderings, which come from a printout titled "Ram Brand Lit Signatures" on the wall of a dealer meeting, gives us a clear look at the next-gen truck's front and rear fascias. At the front, the 2019 1500, codenamed DT, gets a more modern, sophisticated look with a refined grille that boasts a massive vertical bar and a skinner horizontal slot. The headlights are slimmer than the current model's square-like units and feature modern LED lamps. The lower end of the front fascia also has slim lighting elements that could be used for fog lights, along with an off-colored skid plate. The hood continues to sport the same bulge as the current model's, but is shaped like a pyramid instead of a massive rectangle. It looks like Ram took a page out of Ford's design book at the back with a rugged design that imitates the 2017 F-150. The taillights, while retaining the same overall shape, have an unlit section that would most likely be used for the reverse lights and turn signals. With the front end benefiting from LED lamps, the rear taillights would probably get LED units, as well. With Ram still testing new configurations of the 1500 and a document revealing FCA's future products, we expect the next-gen 1500 to come out in the near future as a 2019 model year. Related Video: Featured Gallery 2019 Ram 1500 Dealer Leak Spy Shots Image Credit: KGP Photography Design/Style Spy Photos RAM Truck rendering

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.