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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Chrysler recalls AWD 300, Charger, Ram 1500 over ZF transmission

What do the Chrysler 300, Dodge Charger and Ram 1500 all have in common? Yes, they're all Chrysler products, and two of them are based on the same platform. And we're sure you could find more similarities between them all, but the common trait we're looking at here is that, while they all come standard in rear-drive form, they're also available with all-wheel drive. And it's the transmission in those models that's the subject of the latest recall notice issued by the National Highway Traffic Safety Administration.
The output shaft on the eight-speed automatic transmission supplied by ZF to Chrysler for the AWD versions of the 300, Charger and Ram 1500 is apparently prone to fracture. That in the end could leave the vehicle without power and could, according to the NHTSA investigation, increase the chance of a crash. The vehicle could also roll away if even if left in Park without the handbrake applied.
That's why Chrysler is calling in 4,194 examples of those three models from the 2013 model year. Dealers will be responsible for inspecting the transmissions and, where necessary, replace the entire unit. See the full recall notice below for all the details.