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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Ram 700 by Fiat may be the small truck we've been waiting for

It seems like auto buyers throughout the whole world outside of the United States and Canada have a plethora of small pickups to choose from to fit their needs. In fact, there's one just south of the border that might be perfect for many American consumers - the 2015 Ram 700.
The little, front-wheel-drive pickup is a badge-engineered version of the Fiat Strada, which is also sold in Mexico. The powertrain is limited to a 1.6-liter four-cylinder making 115 horsepower and 119 pound-feet of torque with a five-speed manual gearbox. However, buyers can choose between either a two-door, two-passenger body or a three-door, four-person version (pictured above and right) that's also available with a locking front differential. While the 700 isn't big, the two-door version still offers a cargo capacity of up to 1,554 pounds, and opting for the three-door still allows for 1,433 pounds of goods.
Prices for these little trucks aren't bad either. The two-door is priced at 182,900 Mexican pesos ($13,576 at current rates), while 241,900 pesos ($17,955) gets customers the three-door.

Chevy Silverado edges Ram 1500 in Consumer Reports two-truck shootout

Forget Corvette versus Viper. When it comes to important head-to-head comparisons, fullsize trucks are where domestic automakers really care. And until the redesigned Ford F-150 makes its debut, the Chevrolet Silverado is going to have plenty to brag about thanks to a new Consumer Reports shootout against the Ram 1500.
It was a tight race among these V8-powered titans, but the all-new 2014 Silverado (and its GMC Sierra twin) barely edged out Ram's updated pickup with a score of 81 points - enough to make it the institute's top-rated fullsize truck on the market. Its narrow victory over the Ram, which finished just three points back, was due to its superior fuel economy, better towing and payload capacity and conveniences like a lower step-in height, easy-to-use tailgate and rear bumper steps that make loading and unloading less of a chore.
Importantly, CR notes that buyers with less heavy-duty truck needs might actually prefer the Ram over the Chevrolet, since its high points include a smoother ride thanks to its coil spring rear suspension, dominant infotainment system with Uconnect, and a big thumbs up for the available Hemi engine and eight-speed automatic transmission.